India is elevating its gifting culture, and Cadbury is at the forefront of that change. But can a brand known for its 5-rupee bars successfully stretch into the ultra-premium sector?

In the world of luxury gifting, your choice of gift reflects your taste and discernment. For Cadbury to be credible in this space, the brand had to shift from a focus on generosity and warmth to one of creativity and self-expression. This insight gave birth to Studio Creations by Cadbury.

To differentiate Studio Creations by Cadbury we drew inspiration from the artist’s environment, pairing iconic Cadbury purple with textural vibrant illustrations, high quality materials, and a meticulously crafted wordmark.

The resulting Studio signature takes inspiration from the iconic Cadbury identity, and was refined by the same typographer, Rob Clarke, further enriching the artistry.