Join us on Thursday 19th March for an unmissable discussion designed for CMOs to understand how to guarantee audience attention and brand attribution.

The Creator Paradox: More attention, half the recognition

Does your brand have what it takes to succeed in a social-first world? As the brand playbook is being ripped up yet again, with some major brands increasing investment in influencer marketing 20x, it’s clear that the era of the creator is not just here to stay; it’s driving the market.

However, this seismic shift shift presents a critical challenge for brand leaders: creator ads hold more attention but see half the early brand recognition of traditional ads on social.

So how do you stand out when your audience is scrolling by?

Join us for an unmissable discussion designed for CMOs and brand managers navigating this ever-evolving landscape. This isn’t just about presence; it’s about strategic recognition and lasting impact.

Featuring an exclusive panel of industry experts:

• Esteban Ribero — Global Research Leader, Marketing Science, TikTok
• Josh Fruttiger — VP Strategy, Global Partnerships, System1
• Purnima Lamba — Global Brand Vice President, Unilever

Hosted by Matt Boffey, CSO UK & Europe, Design Bridge and Partners

What you’ll take away:

1. How to effectively brand and creator-led campaigns
2. The distinctive brand assets that drive effectiveness in social
3. How to guarantee audience attention and brand attribution

Details

• Thursday 19th March 2026
• 3pm GMT / 11am EST

Places are limited so register your place today.

If you have any questions, or you’re unable to attend but would like to learn more about this topic, please contact: events@designbridge.com.