Redefining Britishness: What it Means for Brands in 2025
A bespoke insight session from Design Bridge and Partners
Britishness is no longer one fixed idea. It’s a shifting set of identities, layered, diverse and full of contradictions. In fact, only 1 in 4 UK consumers feel traditional ideas of Britishness reflects who they are today. For brands, that means a new set of questions, and a fresh creative opportunity.
At Design Bridge and Partners, we’ve been exploring how Britishness is evolving — and what that evolution means for brands trying to stay relevant, distinctive and culturally resonant in the UK today. After all, brands that align with emerging cultural narratives see twice the emotional engagement among Gen Z and Millennials.
We‘ve identified 10 key cultural stories reshaping Britishness and the strategic opportunities they present, and we’re pleased to offer bespoke insight sessions tailored to your brand and your business challenges.
What you’ll take away
- A deep understanding of how Britishness is being redefined in 2025
- Fresh cultural insight drawn from our proprietary research
- Provocations tailored to your sector and brand challenges
- Real-world examples of brands getting it right and what to avoid
Register your interest
We’re running bespoke sessions for brand, marketing and strategy teams. These are designed to spark conversation, unlock insight, and inspire action.
Share your details and we’ll be in touch to arrange a personalised session for your team.
Register your interest here.
Be part of the conversation shaping the next era of British identity and what it means for brands like yours.