ARTE
Combining magnetism with art, we created a visual identity that reimagines the ARTE logo as a magnet for culture.
We worked closely with Cécile Chavepayre, ARTE’s creative director, to develop a strategy that brings unity across the brand in a flexible system. Inspired by the observation that ARTE gathers and curates all of Europe’s culture, we developed a brand idea that positioned ARTE as Europe’s culture magnet.
Sector
Entertainment & Gaming
Expertise
Brand Strategy
Brand Identity
Broadcast Identity
Brand Management
ARTE is a Franco-German television network promoting culture and the arts. Since its creation in 1991, the public channel has stood for cultural diversity and multilingualism, offering high-quality programmes to 60% of Europeans in their native language.
![](https://storage.googleapis.com/superunion-24da-uploads/img_arte_supporting_04_800x800_e451786e4a/img_arte_supporting_04_800x800_e451786e4a.jpg)
![](https://storage.googleapis.com/superunion-24da-uploads/img_arte_supporting_05_800x800_9767b288d3/img_arte_supporting_05_800x800_9767b288d3.jpg)
With a remit to be Europe’s leading culture channel, ARTE gathers content together with unique micro-trends, and broadcasts these programmes across Europe to an audience of 25.7 million viewers a month.
![](https://storage.googleapis.com/superunion-24da-uploads/img_arte_supporting_07_1080x1350_db80b71aed/img_arte_supporting_07_1080x1350_db80b71aed.jpg)
25.7m
viewers per month
60%
of Europeans have access to programmes in their native language
![](https://storage.googleapis.com/superunion-24da-uploads/img_arte_supporting_08_800x800_a5f8e6f1ce/img_arte_supporting_08_800x800_a5f8e6f1ce.jpg)
![](https://storage.googleapis.com/superunion-24da-uploads/img_arte_supporting_10_800x800_547d588cd7/img_arte_supporting_10_800x800_547d588cd7.jpg)
ARTE now has an idea that brings unity across our brand and also gives us the freedom to represent the breadth of our content.
Cécile Chavepayre
Creative Director, ARTE