Axel Springer
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Empowering free decisions
CREATIVE. REBELLIOUS. DISRUPTIVE. A PUBLISHER WITH FREEDOM IN ITS HEART
Client
Axel Springer
Sector
Tech & Digital Services
Partner
Why do birds
Expertise
Brand Strategy
Brand Identity
Sonic Branding
Communications
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We've worked with Axel Springer to create a sharpened brand positioning and visual identity that reflects its forward-thinking transformative attitude and business strategy. Our strategy and creative revolves around the idea that We Empower Free Decisions.
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We want to express our rapid transformation into a thoroughly digital media and technology company through our visual image as well.
Mathias Döpfner
CEO, Axel Springer
![](https://storage.googleapis.com/superunion-24da-uploads/img_axelspringer_supporting_13_1920x1080_859fb19c59/img_axelspringer_supporting_13_1920x1080_859fb19c59.jpg)