#Moving <set color="#9cff00">innit?</set>
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Unapologetically unique personalities are BBC Three’s stock in trade. Introducing Captain, Spider and Pointer, the stars of the new identity created to relaunch BBC Three on UK TV screens.

BBC Three

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#### In brief

BBC Three was launched in 2003, with the aimto appeal to younger audiences by creating irreverent and innovative programmes targeted at 16 to 30-year-olds. Making the most of technology and new talent, the channel catered for all tastes covering multiple genres such as animation, comedy, current affairs and drama.

However, in 2016, BBC made the decision to make the channel an online streaming service to match the changing viewing demands of audiences. After all, delivering a “traditional” television service wasn’t the only viable way anymore. 

Fast forward to 2022, after six years away, the iconic service was set to return to UK TV screens. And with the BBC wanting to relaunch the channel, we teamed up with them to create a new identity. 

#### What we did

The channel was returning to give young people a place that’s exclusively their own. So, we wanted to create an identity which spoke to this as well as bringing out the irreverent and unique nature of BBC Three. 

Introducing Captain, Spider and Pointer, the characters forming the channel’s new identity. The three bold and unconventional hands make the channel feel like a unique and welcoming place to hang out and laugh with like-minded people, free from judgement. The trio walk, dance, point andirreverently observe what’sgoing on in popular culture and young people’s lives.

Working with BBC Three’s controller, the marketing team, and BBC Creative we ensured the trio entertainingly embraced the channel’s ethos and brand positioning. That youthis a badge of honour to be embraced and never derided. 

To develop the three characters and their humour we enlisted the help of Rob Strange, BlinkInk and Ghost VFX. Rob brought depth and characterisation to establish the three distinct personalities – each with their own movement and mannerisms. Two forms of idents were developed; quick two-second openers and closers which bookend the channels promos, seeing quick playful stories unfolding. And longer form continuity idents giving time forthe audience to enjoy the individual characters,as we see them explore, try stuff out,misbehave and have a good timein their own green world. 

> “Pointer, Captain and Spider are three friends who are as eclectic, funny and entertaining as the channel they represent. They've been a dream to discover and bring to life. It's a delight to hang out with all three of them and I can't wait to see what they get up to in the future.”
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> *— Susan Ayton, Creative Director, BBC Creative*

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> “For a brand like BBC Three, something irreverent and unconventional was demanded. As always, it's been a privilege to collaborate with BBC Creative to develop an iconic and attitudinal idea, fit for a young discerning audience. Working with Rob Strange, BlinkInk and Ghost VFX was a transformative part of the process, literally bringing to life three unapologetically unique personalities in a world where they are free to explore, free to play and ultimately free to just be themselves!”
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> *— Stuart Radford, Executive Creative Director, London*



BBC Three launched in 2003 to create irreverent and innovative programmes for younger audiences. In 2016 it became an online-only streaming service, six years later... the iconic channel was set to make its return to UK TV screens. We teamed up with the BBC to create a new identity that embraced the channel’s ethos, that youth is a badge of honour to be embraced and never derided.

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Unapologetically unique personalities are BBC Three’s stock in trade. Design Bridge and Partners London introduces Captain, Spider and Pointer, the stars of the new identity created to relaunch BBC Three on UK TV screens.

Design Bridge and Partners | BBC Three

Superunion and Design Bridge come together to create Design Bridge and Partners. Redefining what design is and what design can do for brands, businesses, people and the planet. We are a revolutionary design partnership.

Design Bridge and Superunion come together to create Design Bridge and Partners. Redefining what design is and what design can do for brands, businesses, people and the planet. We are a revolutionary design partnership.

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BBC Three

Moving innit?