Creating an immersive experience for cdf Haikou, inspired by Peter Pan’s Neverland, with a sensory design concept that pays homage to Haikou’s unique natural and marine surroundings, inviting audiences to escape to a new fantasy world.

China Duty Free Haikou

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#### In brief
Hainan is China’s tropical island paradise of rainforests, golden sand beaches and year-round warm weather that attracts glamorous jet setters, to see-and-be-seen on its boardwalks and in luxury resorts.

In 2022, cdf Haikou opened its doors on the west coast of Haikou City in Hainan, creating the largest retail destination on the island, home to over 800 luxury brands and exclusive dining and leisure experiences. The 280,000 sqm. complex has been designed by Valode & Pistre Architectes of France, integrating natural and oceanic elements specific to Hainan in the design, while the landscape and natural light merge symbiotically into the architecture. 

Design Bridge and Partners partnered with cdf Haikou to create a digital brand experience for the grand opening of its new destination and capture the imagination of the island’s affluence visitors, showcasing Hainan, the South China Sea Pearl.

#### What we did
Our brief was to create an artistic expression for the cdf Haikou environments through the power of artistic storytelling, designing an immersive, dream-like experience for its audiences. 

Our creative strategy was inspired by Peter Pan’s Neverland, “The Ultimate Dream Island”, floating between heaven and ocean, connecting present and future, reality and imagination. 

We created a series of immersive, sensory animations for its screens and communications that pay homage to Haikou’s lush flora and fauna and marine surroundings, inviting audiences to escape to a new fantasy world. Each of these narratives were brought to life in motion, blending creative technology, generative design, art direction and cinematography, with each sensory experience designed to seamlessly exist alongside the store’s daily life. 

This immersive, virtual creative platform is designed to change and evolve with time, to produce one-of-a-kind scenes and experiences that merge seamlessly with new narratives, creating endless journeys of discovery in a new dimension.

China Duty Free Haikou is the largest retail destination on the island of Hainan, home to over 800 luxury brands and exclusive dining and leisure experiences. We partnered with cdf Haikou to create an immersive, dream-like experience for its grand opening and to capture the imagination of the island’s affluent visitors, with “The Ultimate Dream Island”.

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Design Bridge and Partners | China Duty Free Haikou

Superunion and Design Bridge come together to create Design Bridge and Partners. Redefining what design is and what design can do for brands, businesses, people and the planet. We are a revolutionary design partnership.

Design Bridge and Superunion come together to create Design Bridge and Partners. Redefining what design is and what design can do for brands, businesses, people and the planet. We are a revolutionary design partnership.

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China Duty Free Haikou

Creating an immersive experience for cdf Haikou, inspired by Peter Pan’s Neverland, with a sensory design concept that pays homage to Haikou’s unique natural and marine surroundings, inviting audiences to escape to a new fantasy world.