bridge and partners



Celebrating the inclusiveness and diversity of contemporary Thai culture

Celebrating the spirit of the country with its vibrant and vocal LGBTQ community


  • The Pizza Company

  • Minor Food


  • Consumer


  • Brand Strategy

  • Naming

  • Brand Identity

  • Communications

On a mission to disrupt Thailand’s fast-food market, Chick-A-Boom targets Gen Z and food connoisseur audiences who thrive on new tastes and dining experiences. Superunion created a new identity that could change the game in Thailand’s restaurant market, while ruffling some features along the way.

Superunion’s core purpose is to find ideas that create positive and impactful change. We are proud to bring this energetic brand and larger-than-life ‘Chickira’ to Thailand – a symbol of openness, inclusion, fun and love.

Korrakot Kulkraisri

Senior Brand Strategist, Superunion Thailand