Bringing modern prestige to the luxury drinks sector
BREATHING LIFE INTO THE HEART AND SOUL OF CHIVAS REGAL
Chivas decided to craft a new addition for its prestige portfolio. The big idea was the quintessence of the heart and soul of Chivas Regal. Our job was to bring that to life through a name, product concept, bottle design, graphic territory, packaging, drinks ritual, brand reveal film, duty-free journey and brand activation.
The modern and statuesque vials are a reinterpretation of brand identity codes for traditional flasks. They’re meticulously detailed and made from the highest quality materials.
Everything was very well received – the best I have seen a product received in my years working at CBL.
Global Marketing Manager, Chivas Ultra-Premium & Prestige