Evri
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Moving everything, everywhere, for everyone
Transforming the largest dedicated parcel delivery company by celebrating the diversity of its people and communities it serves. A brand that is for everyone, everywhere.
Evri is the new name and vision created for the reimagining of the biggest UK parcel delivery service, Hermes. A £1.5bn business that delivers more than 700m parcels for 80% of the UK’s top retailers to millions of customers all over the country. Representing the bringing together of a diverse multitude – whether that is different communities, people, or products.
Sector
Retail
Partner
Monotype
Expertise
Brand Strategy
Naming
Brand Identity
Communications
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Hermes’ revolutionary new brand name, Evri, represents the bringing together of a diverse multitude – whether that is different communities, people, or products. It stands for the individuals in the brand, its audiences, and the products that Evri can bring to its customers.
With a new identity we wanted to reflect the new customer-centric business strategy, to quite literally be the brand for everybody. Together with Monotype and our creative tech team, we designed a generative tool that allowed the brand to create 194,481 bespoke logo artworks to be used for Evri’s brand estate and delivery fleet.
Each character (A-Z) is designed to be stylistically different – every typographic character from A-Z was given 20 OpenType alternate-glyphs. The set includes numerals 0-9 with four variant sets and a single set of punctuation and symbols. An Open-Type style-alt typeface of this scale pushing the limits of what is technologically achievable and is rarely seen, remarkable for a brand of national statue.
Working with such superb agency partners to bring the Evri brand to market has been a joy. A partnership approach with close and direct collaboration between the creative teams and us at Evri has created both a brand and a launch campaign that is genuinely warm, diverse and inclusive and which represents our customer centric business strategy perfectly.
Caroline Watson
Senior Brand Manager, at Evri
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We are thrilled to communicate this groundbreaking brand to the market as we embark on our mission to create responsible delivery experiences for everyone, everywhere.
Sarah Taylor-Jones
Head of Marketing at Evri