#Moving <set color="#9cff00">from silence to symphony</set>
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From degraded wetlands to thriving ecosystems, Forest Carbon’s visual identity reveals nature’s true value and amplifies the vibrant symphony of life.

Forest Carbon

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##### In brief
The carbon credit market faces a crisis of confidence. Questionable offset projects have eroded trust, and urgent nature-based ventures risk losing vital investment. This scepticism creates a challenging environment for organisations like Forest Carbon, whose critical restoration and conservation work across Southeast Asia relies on investor support. 

The commodification of carbon credits has diminished the true value of nature, reducing impact to mere numbers on a spreadsheet. Forest Carbon had a richer story to tell — one that transcended corporate sustainability tropes and elevated above the sea of green logos. Demonstrating the integrity of Forest Carbon’s scientific rigour, on-the-ground expertise and holistic environmental impact was vital to inspiring investor partnerships. 

A healthy ecosystem isn’t measured by numbers on a spreadsheet, but by the vitality of life within it. Forest Carbon needed to communicate the tangible impact of its work, showcasing nature’s living, breathing assets. A truly healthy forest resonates with the sounds of diverse species, offering an evocative, almost cathedral-like experience. 

##### What we did
Forest Carbon highlights the living benefits of ecosystem restoration beyond spreadsheets, using cutting-edge technology to assess and monitor every aspect of its work. A breakthrough discovery in this process was the power of bioacoustics. By measuring the sounds of nature, bioacoustics provides a powerful metric for restoration, tracking the return of life to ecosystems. This insights — the intimate connection between sound and biodiversity — became the foundation of the design system. 

The design system wasn’t merely inspired by nature; it was created from the sounds of nature itself. Working with our concept “In Tune with Nature”, we translated the symphony of a thriving forest into an impactful visual language that gives nature a voice. 

The dynamic Forest Carbon identity visualises the tangible progress of restoration and conservation, illuminating the vibrant chorus of life and its holistic impact on biodiversity, local communities, and the environment. Inspired by bioacoustics and Chladni figures—visual representations of sound frequencies—the identity reflects the richness of a healthy ecosystem. Just as a symphony features a diverse range of instruments, a thriving forest resonates with the varied sounds of its flora and fauna.

In close collaboration with the Forest Carbon team, we collected a library of biodiversity audio recordings, forming the foundation of Forest Carbon’s sonic-led identity.
 
The new visual identity pulses with vitality, driven by a design that amplifies the sounds of biodiversity to bring the vocalisations of endangered species to life. These calls serve as powerful indicators of ecosystem health, transforming sound into a tangible representation of restoration progress.
 
To ensure scientific integrity, we consulted bioacoustics researchers, gaining insights that led to the development of a custom software based on real-world algorithms. This tool simulates digital Chladni figures - intriguing nodal patterns that appear on a surface when it vibrates in response to sound waves. We used the tool to translate sound recordings of Southeast Asian species into unique Chladni patterns that reflect their individual frequencies. This visualisation of soundscapes is paired with a scientific journal-inspired aesthetic, reinforcing credibility and emphasising that Forest Carbon’s work is rooted in scientific rigour. 
 
The refreshed logo, with its flowing letterforms, mirrors interconnected root systems and rainforest flora, symbolising the intricate interdependencies in nature. As it animates, the sounds of nature generate fluid patterns, underscoring the urgency of restoration and conservation. The headline font, inspired by musical notation, evokes nature’s rhythm, while a technical typeface grounds Forest Carbon’s scientific approach. The vibrant colour palette, drawn from tropical flora and fauna, infuses the identity with energy.
 
Scientific pictograms enhance credibility, while photography captures unique perspectives—both aerial and ground-level—authentically showcasing Forest Carbon’s work with local communities. Before-and-after images highlight transformation, with endangered species portrayed as symbols of hope and local communities as active participants in the restoration process.
 
The identity speaks with a sensorial, evocative tone. Each touchpoint, from static elements to animations, makes sound visible in a visceral way. With a comprehensive asset library for diverse channels, Forest Carbon’s identity celebrates life and biodiversity, delivering a message that resonates on both emotional and scientific levels.

The new brand identity makes the health and biodiversity of ecosystems both visible and visceral, bringing their impact to life in an evocative and credible way.

> “Our brand identity is a living thing, creating art from the frequencies of plants and animals. It reflects a desire to focus on the core value of nature, rather than the commodification so often seen in carbon and other environmental markets. By using our own nature-powered technology, Design Bridge helped us create a design that feels organic and truly stands out from a “Sea of Green”. Our work together captures the remarkable transformation of degraded wetlands into thriving ecosystems.
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> The campaign beautifully demonstrates Design Bridge and Partners' multidisciplinary approach, combining innovative creative technology with visual identity design to tell an emotional brand story. The company’s ability to listen deeply to the ambitious entrepreneurs that lead the company are creating real environmental impact, and positive returns for investors and local communities. This partnership is not merely about aesthetics; it embodies a shared vision for a sustainable future where nature's beauty is celebrated and preserved for generations to come.”
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> *— Jeffrey Chatellier and Devan Wardwell, Founders of Forest Carbon*

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> “Working with Jeff, Devan, and the Forest Carbon team has been a genuinely inspiring journey for all of us at Design Bridge and Partners. From our initial kick-off sessions right through to launch, our team was in awe of the work they are doing on the ground. Their willingness to break from convention and challenge expectations was liberating, allowing us to create something genuinely differentiated together. As we head into launch, it’s been amazing to see them embracing their identity as a sonic-first brand. We look forward to witnessing this work ‘out in the wild’ where it truly belongs.”
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> *— Jonathan Brodie, Creative Director, Design Bridge and Partners Singapore*







Forest Carbon is a leading ecosystem restoration company dedicated to revitalising degraded wetland forests across Southeast Asia. In the carbon credit market where questionable offset projects have eroded trust, we needed to demonstrate the integrity of Forest Carbon’s scientific rigour, on-the-ground expertise and holistic environmental impact to inspire investor partnerships. Forest Carbon uses the power of bioacoustics — measuring the sounds of nature — as a powerful metric for restoration, tracking the return of life to these ecosystems. We translated the symphony of a thriving forest into a powerful brand identity, giving nature a voice.

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Design Bridge and Partners Singapore translates the symphony of a thriving forest into a powerful brand identity for Forest Carbon, giving nature a voice.

Design Bridge and Partners | Forest Carbon

Superunion and Design Bridge come together to create Design Bridge and Partners. Redefining what design is and what design can do for brands, businesses, people and the planet. We are a revolutionary design partnership.

Design Bridge and Superunion come together to create Design Bridge and Partners. Redefining what design is and what design can do for brands, businesses, people and the planet. We are a revolutionary design partnership.

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Forest Carbon

Moving from silence to symphony