The head that wears the Crown
Most of us can’t remember a time when Queen Elizabeth II didn’t sit on the throne. But after 70 years, how much do we really know about the Queen?
Celebrations of her reign tend to give the crown more prominence than the woman who wears it. Previous jubilees announced their arrival with an impersonal flurry of plastic Union Jacks and kitsch souvenirs.
But 70 years on the throne is truly unique. So, as her Platinum Jubilee approached, Fortnum & Mason knew that Her Majesty deserved something extraordinary.
ClientFortnum & Mason
ExpertiseStrategy, Packaging Design
Fortnum’s has served 12 kings and queens across three centuries—and has held an impressive string of Royal Warrants since 1910.
These signify a business that has been personally chosen by the Queen to supply her with goods and services.
As a regular supplier to the Royal Household, Fortnum’s has developed an impeccable understanding of the Queen’s tastes.
As the Jubilee approached, they required a design that respectfully captured – and celebrated – the uniqueness of Her Majesty’s achievement.
All about drawing people in to discover more, from the iconic store to the infamous hampers, Fortnum’s is a treasure trove to explore. And so must everything that carries the Fortnum’s name capture that Fortnum’s feeling of curation and selection, illustrated in the details. So, no matter what you pick up to purchase, you always take a piece of the experience home.
And so, for the Platinum Jubilee, the challenge was much the same. To capture a legacy as large as the crown in the tiniest of details across the Fortnum & Mason Platinum Jubilee Collection—overflowing with champagne, truffles, and other delectable delights.
All emblazoned with intricate illustrations, each offering an intimate glimpse into the Queen’s life.
There’s a lily of the valley, plucked from her wedding bouquet. A champion horse, for her lifelong equine passion. There’s also, as you’d expect, a corgi. And as you might not, a cabbage.
The illustrations not only appear on Fortnum’s iconic range of staples and collectibles. They also live in Fortnum’s iconic window displays, alongside hand-crafted paper and glass sculptures.
In the end, the design represents more than just a date – but reveals instead the real woman behind the crown.
Intrigued? Inspired? Interested?
We know finding the right chemistry with an agency partner takes time. So if you like what you see – or you have any questions – why not give us a call or drop in for a chat? We’d love to get to know you better.