Giki Zero
Moving to zero
Solving the global climate emergency is a challenge so big to make anyone feel powerless. Not with Giki Zero. An online tool that tracks users’ personal carbon footprints.
Giki Zero shows how small actions add up to big results. One step at a time. Like a pedometer for your conscience. And when something feels like a game, the more we want to do. Celebration screens. Reward badges. Personalised suggestions, built on user behaviours to make them oh-so easy. A brand that makes doing the right thing user-friendly, frictionless and – best of all – fun.
Sector
Technology & Telecoms
Expertise
Brand Strategy
Brand Identity
Experience Design
Sustainable Design
Digital Content Design
Giki is all about nudges: small, well-timed actions that help make new behaviours stick. The right information is essential. But encouragement – step-by-step – is where lasting habits are made.
Helen Hughes
Sustainability Director, London
When something feels like a game, we want to do it. Even more when it’s easy. And when the impact of those small actions is visible? That’s the start of something big.
It makes doing the right thing user-friendly, frictionless and – best of all – fun.
Helen Hughes
Sustainability Director, London
Now, when a user carries out a good deed, they get an instant dopamine hit. Celebration screens. Reward badges. Personalised suggestions, built on user behaviours, to make them oh-so easy.
All thanks to a clearer, simpler identity that’s absolutely fizzing with energy. Character-filled illustrations, frozen mid-action. And a vibrant full-spectrum colour palette – knocked just off kilter.
1.3k
tonnes of carbon cut so far