#Moving <set color="#9cff00">to better health</set>
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Creating Haleon’s corporate reporting suite that showcases its clear purpose to deliver better everyday health with humanity.

Haleon Corporate & Sustainability Reporting

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#### In brief
Haleon is a world-leading consumer health company with a clear purpose to deliver better everyday health with humanity. Its leading brands, built on science, innovation and deep human understanding, are trusted by millions of consumers globally. Haleon is well positioned to play a vital role for people all around the world, in a sector that is growing and more relevant than ever.

We supported Haleon in creating its inaugural Responsible Business Report and its second Annual Report post its demerger from GSK in 2022. Our focus this year was on enhancing key disclosures, restructuring the flow of content and showcasing Haleon’s commitment to running a responsible business. 

#### What we did
This year we aimed to develop several key disclosures within the Annual Report, to improve accessibility and provide readers with information that would help them to understand the business and its performance. 

The business model was reworked to link key resources, competitive strengths, purpose and core activities to products and Haleon’s sustainable growth model. Furthermore, a whole new section on market categories was introduced to showcase Haleon’s strategy in action, including performance highlights, links to market drivers and strategic pillars. 

We supported Haleon in enhancing the flow of content in the Strategic Report so that readers could easily navigate through the report. The Business model was re-positioned so it flowed into stakeholders, and then into the strategy section to deepen the link between these underlying operational and performance drivers. Meanwhile the culture and people sections were brought together to demonstrate how these key factors shape the way Haleon works. 

A key focus for Haleon’s 2023 Annual Report was on improving how the brand identity and purpose was reflected. Images of employees and stills from brand campaigns were included throughout the Report, linking consumers with products. This enabled Haleon to visually represent its purpose by showcasing its products as the heart of everything it does. 

Haleon is also one of a handful of companies in the UK which creates a single, concise document (Annual Report and Form 20-F) that is filed on the same day as the Annual Report. We worked with Haleon to ensure all substantial 20-F content is embedded within one document, using clear signposting to identify the relevant sections. 

We also worked with Haleon to produce its inaugural Responsible Business Report, which showcases Haleon’s commitment to its strategic imperative of running a responsible business. 

In producing the report, Haleon faced the challenge of communicating its strategic objectives to a wide range of stakeholders, spanning pharmaceutical and FMCG industries. We supported Haleon in these disclosures by adopting the principle of materiality, blending comprehensive but targeted sustainability narrative with accessible presentation whilst ensuring a fair, balanced, and transparent approach.




Haleon is a world-leading consumer health company. Its leading brands, built on science, innovation and deep human understanding, are trusted by millions of consumers globally. We supported Haleon in creating its inaugural Responsible Business Report and its second Annual Report, focused on enhancing key disclosures, restructuring the flow of content and showcasing Haleon’s commitment to running a responsible business.

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Creating Haleon’s corporate reporting suite that showcases its clear purpose to deliver better everyday health with humanity.

Design Bridge and Partners | Haleon Corporate & Sustainability Reporting

Superunion and Design Bridge come together to create Design Bridge and Partners. Redefining what design is and what design can do for brands, businesses, people and the planet. We are a revolutionary design partnership.

Design Bridge and Superunion come together to create Design Bridge and Partners. Redefining what design is and what design can do for brands, businesses, people and the planet. We are a revolutionary design partnership.

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Haleon Corporate & Sustainability Reporting

Moving to better health