#Moving <set color="#9cff00">to better health</set>
<br>
Creating Haleon’s corporate reporting suite that showcases its clear purpose to deliver better everyday health with humanity.

Haleon Corporate & Sustainability Reporting

<br>
##### In brief
Haleon is a world-leading consumer health company with a clear purpose to deliver better everyday health with humanity. Its leading brands, built on science, innovation and deep human understanding, are trusted by millions of consumers globally. Haleon is well positioned to play a vital role for people all around the world, in a sector that is growing more relevant than ever. 

We supported Haleon in creating its second Responsible Business Report and its third Annual Report post its demerger from GSK in 2022. Our focus this year was on solidifying its brand identity, streamlining reporting and showcasing Haleon’s commitment to running a responsible business. 

##### What we did
This year we aimed to solidify Haleon’s brand identity while ensuring we continued to evolve and grow the design of the report. This included taking a refreshed consumer-led approach to design, emphasising Haleon’s dedication to delivering health with humanity. 

To enhance accessibility and visual appeal, the report was bolder and more strategic in its
use of brand colours. This included increased use of grey and coloured boxes to segment text within tables and highlight key disclosures, such as the business model, resulting in a more engaging and easily understandable document.

Building on Haleon’s brand evolution, we collaborated to create a more dynamic and engaging visual experience for this year’s Annual Report. A key design shift involved replacing traditional header images with vertical image panels, improving the flow of content and contributing to
a more streamlined reading experience.

Reflecting Haleon’s commitment to “health with humanity,” the design strategy focused on injecting a new consumer energy into the report. Authentic photography featuring individuals using Haleon products was strategically incorporated throughout the report, fostering a stronger sense of connection and humanity.

This human-centred approach was further reinforced by using full-body black and white images on the front cover, a visual motif that was echoed in the Business Review. This created a cohesive visual thread throughout the report, contributing to a unified and impactful brand experience.

Haleon is also one of a few UK companies which creates a single, concise document (Annual Report and Form 20-F) that is filed on the same day as the Annual Report. We collaborated to ensure all substantial 20-F content is embedded within one document, using clear signposting to identify the relevant sections. 

We worked closely with Haleon to develop its 2024 Responsible Business Report, building on the comprehensive content strategy we established last year, to ensure it effectively communicates Haleon’s purpose of delivering better everyday health with humanity while aligning with its strategy of sustainable growth, inclusivity, and environmental responsibility.

We partnered with the Haleon team to develop infographics that enhance the report’s accessibility, creating a clear, cohesive narrative across its key focus areas – health inclusivity, environmental impact, and ethical standards. From the CEO’s introduction to detailed ESG metrics, we helped integrate Haleon’s commitments, such as empowering 50 million people annually by 2025 and achieving net zero Scope 1 and 2 emissions by 2030, into a report that reflects its leadership in responsible business practices.



Haleon’s leading brands are built on science, innovation and human understanding and are trusted by millions of consumers globally. 

Image - 3/4 width

spacer - 1/4 width

Video - 1/4 width

Text - 1/4 width

Image - half

Image - full width

Video - half width

Spacer - 1/4

Spacer - half width

Spacer - 1/4 width

Text - quarter width

Quote - half width

Video - quarter width

Image - half width

Design Bridge and Partners creates Haleon’s corporate reporting suite that showcases its clear purpose to deliver better everyday health with humanity.

Design Bridge and Partners | Haleon Corporate & Sustainability Reporting

Superunion and Design Bridge come together to create Design Bridge and Partners. Redefining what design is and what design can do for brands, businesses, people and the planet. We are a revolutionary design partnership.

Design Bridge and Superunion come together to create Design Bridge and Partners. Redefining what design is and what design can do for brands, businesses, people and the planet. We are a revolutionary design partnership.

Menu

Haleon Corporate & Sustainability Reporting

Moving to better health