bridge and partners


London Cru

Embracing the roots of London through design

A new brand to embrace the London spirit


  • London Cru


  • Consumer


  • Brand Strategy

  • Brand Identity

  • Naming

  • Communications

London Cru is central London's first winery. Housed in a former gin distillery, not far from Earls Court, this new urban winery brings together state-of-the-art equipment and the best grapes from European vineyards to give Londoners a first – the opportunity to get involved in the winemaking process without having to leave the city.

London Cru is the perfect example of the 'Made in London' movement. The discovery that the London map resembles a vine leaf skeleton allowed us to create a unique and meaningful visual signature with an idiosyncratic twist.

Katherina Tudball

Creative Director, Superunion London