Motiv
![](https://storage.googleapis.com/superunion-24da-uploads/img_motiv_hero_689b20497c/img_motiv_hero_689b20497c.jpg)
Alongside Tong Ren Tang, China’s largest and oldest healthcare company, we created Motiv, a vitamin supplement brand aimed at achieving a balanced approach to nutrition, and life.
To help a healthcare company which dates back to the Qing Emperor Dynasty speak to a new generation, we drew inspiration from the Chinese ethos of achieving a ‘healthy mind in a healthy body’. A philosophy that believes in optimising body health to improve the mind for success in life.
Sector
Consumer
Expertise
Brand Strategy
Brand Identity
Packaging Design
![](https://storage.googleapis.com/superunion-24da-uploads/img_motiv_supporting_03_800x534_119fdc39e3/img_motiv_supporting_03_800x534_119fdc39e3.jpg)
![](https://storage.googleapis.com/superunion-24da-uploads/img_motiv_supporting_04_800x534_95f11c3c16/img_motiv_supporting_04_800x534_95f11c3c16.jpg)
![](https://storage.googleapis.com/superunion-24da-uploads/img_motiv_supporting_05_1080x720_2f2f133fd4/img_motiv_supporting_05_1080x720_2f2f133fd4.jpg)
We worked with Tong Ren Tang, China’s largest and oldest healthcare company, to create Motiv, a vitamin supplement brand that strikes a perfect balance of tradition and technology, aimed at achieving a balanced approach to nutrition, and life.
![](https://storage.googleapis.com/superunion-24da-uploads/img_motiv_supporting_06_800x534_e74b0f1aef/img_motiv_supporting_06_800x534_e74b0f1aef.jpg)
A ‘healthy mind in a healthy body’ doesn’t need packaging that looks unhealthy, it should feel fresh, modern and fun.
![](https://storage.googleapis.com/superunion-24da-uploads/img_motiv_supporting_07_1080x1080_35d486c637/img_motiv_supporting_07_1080x1080_35d486c637.jpg)