NOC
![](https://storage.googleapis.com/superunion-24da-uploads/img_noc_hero_d369f8bc8f/img_noc_hero_d369f8bc8f.jpg)
NOC believes in less. Less of what you don’t need or never asked for. Less irrelevant choice. It’s a story about appreciating the discerning details through the layers of life.
In a world that is obsessed with more, NOC decided to put a stake int he ground for believing in less. Nobody needs dozens of types of flat white — all you need is a good one. We created a coffee experience to give a moment of calm amid the chaos of a busy city. “Curated Simplicity” everywhere, from identity to the coffee shops, designed to be a sanctuary of calm.
Sector
Consumer
Expertise
Brand Strategy
Brand Identity
Communications
![](https://storage.googleapis.com/superunion-24da-uploads/img_noc_supporting_02_1920x1280_7d2895202b/img_noc_supporting_02_1920x1280_7d2895202b.jpg)
![](https://storage.googleapis.com/superunion-24da-uploads/img_noc_supporting_03_800x800_b97dc56d24/img_noc_supporting_03_800x800_b97dc56d24.jpg)
In a world that is obsessed with more, NOC decided to put a stake in the ground for believing in less. Nobody needs dozens of types of flat white – all you need is a good one. We created a coffee experience to give a moment of calm amid the chaos of a busy city.
![](https://storage.googleapis.com/superunion-24da-uploads/img_noc_supporting_04_1080x1620_d337a16aed/img_noc_supporting_04_1080x1620_d337a16aed.jpg)
![](https://storage.googleapis.com/superunion-24da-uploads/img_noc_supporting_05_800x1200_6e0287ed8e/img_noc_supporting_05_800x1200_6e0287ed8e.jpg)
Our idea of
Curated Simplicityis expressed everywhere, from identity to the coffee shops, designed to be a sanctuary of calm. Meticulous attention to detail, white space creates a place of tranquillity – where customers can focus on the coffee and connect with things that matter to them.
![](https://storage.googleapis.com/superunion-24da-uploads/img_noc_supporting_07_800x800_071e67810f/img_noc_supporting_07_800x800_071e67810f.jpg)
![](https://storage.googleapis.com/superunion-24da-uploads/img_noc_supporting_08_1080x720_a8a0a0c33c/img_noc_supporting_08_1080x720_a8a0a0c33c.jpg)
![](https://storage.googleapis.com/superunion-24da-uploads/img_noc_supporting_09_1440x960_f761fe5383/img_noc_supporting_09_1440x960_f761fe5383.jpg)
The identity is three coffee cups in three letterforms, applied to a variety of materials created with a pure design aesthetic.
![](https://storage.googleapis.com/superunion-24da-uploads/img_noc_supporting_10_800x800_9ea36e65cf/img_noc_supporting_10_800x800_9ea36e65cf.jpg)
![](https://storage.googleapis.com/superunion-24da-uploads/img_noc_supporting_11_1080x608_cff3cb02cb/img_noc_supporting_11_1080x608_cff3cb02cb.jpg)
![](https://storage.googleapis.com/superunion-24da-uploads/img_noc_supporting_12_800x800_dae30bf2ad/img_noc_supporting_12_800x800_dae30bf2ad.jpg)
Design Bridge and Partners gave us the voice we directly needed, helping us to sculpt our vision, showed us how to express our unique identity, and carefully formulated a plan that will propel NOC into the forefront of coffee brands.
Benny Leung
Founder, NOC Coffee Co.
![](https://storage.googleapis.com/superunion-24da-uploads/img_noc_supporting_13_1080x1620_facd7a7685/img_noc_supporting_13_1080x1620_facd7a7685.jpg)