Showcasing the power of creativity

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#### IN BRIEF 

WPP is the creative transformation company. The Company’s purpose is ‘to use the power of creativity to build better futures for our people, planet, clients and communities. WPP’s offer to clients covers four areas that are critical to modern marketing: communications, and the higher-growth segments of experience, commerce and technology and its clients come from businesses across every sector. The work WPP does for its clients helps them to communicate their brands, services and products across a range of digital and traditional media channels.
We have worked with WPP since 1999, and in recent years have helped the team to completely overhaul the Annual and Sustainability Reports to help articulate a new brand, strategy and purpose.

#### WHAT WE DID

CELEBRATING THE CREATIVE TRANSFORMATION AGENCY
The creative talent of WPP is one of its key strengths. Our approach has therefore been to use the WPP reporting suite as a platform to showcase amazing work, via visual and informative case studies. These case studies demonstrate the depth of creativity, expertise and talent within WPP – all of which help to achieve its vision “to be the creative transformation company”.

In addition to the visually-striking design showcasing the creativity of the Company, the reports feature critical investor and stakeholder information in both the Annual and Sustainability Reports.

COMMUNICATING THE WPP BRAND
WPP has many people, companies, and clients that collaborate across the globe. To celebrate this transformative business each year we bring to life WPP’s reporting suite through their visually striking and adaptive brand. This in turn demonstrates that creativity is an integral part of everything WPP does.

For example in the 2019 Annual Report a more human side of the WPP brand was explored. It sought to bring the brand to life by showing the creative, collaborative culture in action. This was achieved by featuring colourful, stunning ‘living art’ imagery.

In the 2020 Annual Report WPP wanted to showcase the creative talent of its 100,000 people worldwide. WPP’s people were featured through the lens of the logo to reinforce the message that ‘Our people are our Company’.

> "We're extremely thankful for the support from our fabulous agency - Superunion."
>
> *— Anthony Hamilton, Director, Investor Relations*

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> "The design and overall feel is very in line with a company that is committed to creativity and technology, art and culture, etc. And knows how to make a profit at the same time. Great job."
>
> *— Rob Reilly, Chief Creative Officer, WPP*

DATA VISUALISATION
A further development of the brand involved the creation of a unique set of infographics that supported the strategic pillars
in an engaging way. The key brand language of the dots - that represent people, agencies, capabilities and markets - were used to make up the graphics that each delivered the underlying message and also showed movement and transformation.

Showcasing creative transformation

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years we have worked with WPP.

awards won and shortlisted over the last five years.

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Superunion | WPP Corporate Reporting

Superunion and Design Bridge come together to create Design Bridge and Partners. Redefining what design is and what design can do for brands, businesses, people and the planet. We are a revolutionary design partnership.

Design Bridge and Superunion come together to create Design Bridge and Partners. Redefining what design is and what design can do for brands, businesses, people and the planet. We are a revolutionary design partnership.