Showcasing the power of creativity through WPP’s corporate and sustainability reporting suite, to support and reaffirm its vision of “being the creative transformation company.”

WPP Corporate & Sustainability Reporting

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#### In brief
WPP is the creative transformation company. Its purpose is to “use the power of creativity to build better futures for our people, clients, and communities.” WPP’s offer to clients covers four areas that are critical to modern marketing: communications, experience, commerce, and technology. Its clients come from businesses across every sector. 

The work WPP does for its clients help them to communicate their brands, services, and products across a range of digital and traditional media channels. We have worked with WPP since 1999, and in recent years have helped the team to completely overhaul the Annual and Sustainability Reports to help articulate a new brand, strategy, and purpose. 

#### What we did
The creative talent of WPP is one of its key strengths. Our approach has therefore been to use the WPP reporting suite as a platform to showcase its amazing work, via visual and informative stories. Moreover, we have also used the suite to deepen the understanding of WPP’s sustainability strategy, illustrating how the company has reduced its environmental impact, promoted a diverse and inclusive workforce, and given back to the communities it operates in. 

To celebrate this transformative business each year, we bring to life WPP’s reporting suite through its visually striking and adaptive brand. This is turn demonstrates that creativity is an integral part of everything WPP does. 

The 2022 Annual Report evolves WPP’s status as the creative transformation company, but with a greater focus on how WPP is adapting to AI and the growing complexity of the media market. It successfully showcases that its work goes beyond traditional print services to include digital work, e-commerce solutions, technology offerings, and strategic communications. 

The 2022 Sustainability Report increased the coverage given to the work done to cut the company’s carbon footprint and achieve net-zero emissions, investing in the skills of its employees to create opportunities, and helping clients along their own sustainability journeys — all in alignment to the UN Sustainable Development Goals.

> “The report delivers a compelling narrative on the way in which the company’s work for clients has evolved from the historic focus on traditional media (TV, print, billboard) to modern marketing and communications solutions. 
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> We’re extremely thankful for the support from our fabulous agency — Design Bridge and Partners.”
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> *— Anthony Hamilton, Director, Investor Relations*

WPP’s purpose is to “use the power of creativity to build better futures for our people, planet, clients and communities”. For over 20 years, we have worked with WPP to evolve its corporate and sustainability reporting suite as a platform to showcase its creative work, expertise and talent, and brought it to life through its visually striking and adaptive brand.

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awards won and shortlisted over the last five years

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Design Bridge and Partners | WPP Corporate & Sustainability Reporting

Superunion and Design Bridge come together to create Design Bridge and Partners. Redefining what design is and what design can do for brands, businesses, people and the planet. We are a revolutionary design partnership.

Design Bridge and Superunion come together to create Design Bridge and Partners. Redefining what design is and what design can do for brands, businesses, people and the planet. We are a revolutionary design partnership.