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Showcasing the power of creativity through WPP’s corporate and sustainability reporting suite, to support and reaffirm its vision of “being the creative transformation company.”

WPP Corporate & Sustainability Reporting

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#### In brief
WPP is the creative transformation company. Its purpose is to “use the power of creativity to build better futures for our people, clients, and communities.” WPP’s diverse portfolio of service offerings goes beyond the traditional print services, allowing it to meet the wide-ranging needs of its clients, who span multiple business sectors. 

The work WPP does for its clients helps them to communicate their brands, services, and products across a range of digital and traditional media channels. We have worked with WPP since 1999, and in recent years we helped the team to completely overhaul the Annual and Sustainability Reports to help articulate a new brand, strategy and purpose.

#### What we did
The creative talent of WPP is one of its key strengths. Our approach has therefore been to use the WPP reporting suite as a platform to showcase its amazing work, via visual and informative stories. Moreover, we have also used the suite to deepen the understanding of WPP’s sustainability strategy, illustrating how the company has reduced its environmental impact, promoted a diverse and inclusive workforce, and given back to the communities it operates in. 

To celebrate this transformative business each year, we bring life to WPP’s reporting suite through its visually striking and adaptive brand. This in turn demonstrates that creativity is an integral part of everything WPP does. 

The 2023 Annual Report expands on WPP’s status as the creative transformation company, but with a greater focus on how WPP is adapting to AI, which is now a core pillar of its new strategy. We have evolved the design of the business model, so that it showcases how WPP’s work goes beyond traditional print services to include digital work, brand experience, commerce media, sonic branding, and more. 

The 2023 Sustainability Report is increasingly focused on demonstrating the sustainability advantages of investing in technology, e.g. via its investment in Future Readiness Academies. Furthermore, the report works hard to clarify the link between Sustainability and Strategy, demonstrating how the company’s core business operations align with its sustainability objectives. 

WPP’s purpose is to “use the power of creativity to build better futures for our people, planet, clients and communities”. For over 20 years, we have worked with WPP to evolve its corporate and sustainability reporting suite as a platform to showcase its creative work, expertise and talent, and have brought it to life through its visually striking and adaptive brand.

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awards won and shortlisted over the last five years

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Design Bridge and Partners Corporate Communications team showcases the power of creativity through WPP’s corporate and sustainability reporting suite, to support and reaffirm its vision of “being the creative transformation company.”

Design Bridge and Partners | WPP Corporate & Sustainability Reporting

Superunion and Design Bridge come together to create Design Bridge and Partners. Redefining what design is and what design can do for brands, businesses, people and the planet. We are a revolutionary design partnership.

Design Bridge and Superunion come together to create Design Bridge and Partners. Redefining what design is and what design can do for brands, businesses, people and the planet. We are a revolutionary design partnership.

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WPP Corporate & Sustainability Reporting

Moving to lead