WORLD TABLE TENNIS
BRINGING THE GAME TO THE WORLD
SHOWING TABLE TENNIS IN A WHOLE NEW LIGHT
Entertainment & Gaming
World Table Tennis (WTT) was created by the International Table Tennis Federation (ITTF), and launched with its inaugural tournament held in Macau, November 2020. But table tennis was only taken seriously as a competitive and commercial sport in a few countries – the ITTF wanted to change this.
Inspired by WTT’s vision to show table tennis in a different light, our creative strategy reflected that. It was time to reverse the viewpoint. We decided to show the game from the balls’ eye view by capturing the energy and skill of the game and allow the world to see table tennis from a new, unique perspective – literally.
The professionalisation of our core top products is something that had been missing in our sport. This is a great moment for table tennis.”
Managing Director, WTT