Yunar
A traditional bank launching an innovative new service designed for the way we live now. This is not just a new product for Deutsche Bank, Yunar is a whole new way of thinking.
When we think about money our minds slip automatically into dark and serious mode. Why? Doesn’t money help you have some of the best times of your life? Doesn’t it bring you joy? And surprises? Yes, money is serious, but it doesn’t have to be stuffy and boring. Yunar is lively, iconoclastic and surprising. In your pocket and in your face. This is not a flat, static service. It’s in permanent update. The more you use it the more you get from it. We made sure that if money talks, it sounds fun.
Sector
Banking & Finance
Expertise
Brand Strategy
Naming
Brand Identity
Communications

A great traditional bank is launching an innovative new service. It’s Yunar – a digital wallet, designed for the way we live now.
This is not just a new product for Deutsche Bank, it’s a whole new way of thinking.



Yes, money is serious, but it doesn’t have to be stuffy and boring.

