bridge and partners
Superunion has partnered with specialty paper producer, Fedrigoni UK, to create "Happy Mess", the product of a partnership commemorating the vital role artists play in archiving the fleeting moments in life through their creativity.
Superunion's creative director, Scott Lambert, shares his passion project showcasing the brilliant but live wire mind of artistic people with the launch of Happy Mess. Produced during a time where creatives faced inspiration obstacles because of multiple lockdowns, Scott found how surprisingly cathartic the day-to-day can be.
Using Fedrigoni's newly-named Arena Extra White range (previously called Arcoprint) in various weights, in textures 'Smooth' and 'Rough' and using Indian black ink, the sketchbook reflects on the little moments of joy that everyday life brings. Celebrating the messy by-product of physical creation and demonstrating the delight of making art.
The dual-segmented flip book featuring sketches of winning snapshots in sports, popular indoor plants, barbecues and animals amongst nature, spotlights the simple few-seconds of euphoria that come from enjoying life's distractions. Truly epitomising the role of artists on this earth; capturing life's wonderful and remarkable moments.
"I wanted to highlight that moment in a creator's process by taking characters and objects that typically make us irrationally happy - and what artists' draw inspiration from - to make a book that mixes and matches them to showcase the erratic approach artists explore. Happiness is a messy thing, and I particularly enjoyed working with Fedrigoni's Arena Extra White Rough paper for its robust texture, reminding me of the wonders of tactility."
— Scott Lambert, Creative Director, Superunion Singapore
"We suggested Arena Extra White for its intricate contours similar to a canvas. It personifies the art of tangibility, and our customer's love it for its versatility. Scott's line drawings all differ and share no running theme other than prompting artistic inspiration and moments of happiness, a concept mirrored in the deliberate choice of the same range and shade (Arena and Extra White) in two contrasting textures (Smooth and Rough). We're thrilled to have partnered with Superunion for its initiative, and particularly enjoy Scott's sketches that epitomise the messy nature of a craftsperson."
— Ambra Fridegotto, Marketing Manager, Fedrigoni UK
The speciality paper producer continuously supports artists to create with its high-quality paper ranges, building on the natural synergy between Fedrigoni and the creative community. The project was printed and binded by Services Graphics Print and Design.