A new Frontify-sponsored report from Harvard Business Review Analytic Services reveals a striking gap: While the vast majority of marketers recognize the importance of long-term brand-building, very few feel their organizations are actually effective at it. ‍ The research, which surveyed 530 marketing and strategy leaders, found that 84% agree long-term brand-building is critical to business success — yet only 36% believe their organizations are very effective at it. ‍ Join our live webinar to hear from brand leaders at Design Bridge and Partners, Sprout Social and Specialized Bicycle Components as they share what's working, what's not, and how to close this effectiveness gap.

Featuring

• Tom Gilbert, Group Executive Creative Director, Design Bridge and Partners
• Digge Zetterberg Chief Marketing Officer, Frontify
• Pete Panciera, Leader of Global Brand Design, Specialized Bicycle Components
• Curtis Midkiff, Director of Social Media Marketing, Sprout Social

What you’ll take away

• How to prove ROI and secure executive buy-in for long-term brand initiatives (the #1 challenge cited in the research)
• Which tools actually drive brand consistency and scale across regions — and which ones don't
• How to scale brand consistency across regions without losing control

Details

Tuesday 24th February 11am-11:45am EST / 5pm-5:45pm CET

Spaces are limited, so register your place at the link here.