Why creatives should embrace the text-to-image creative revolution
Phil Wilkinson, Digital Delivery Director, explains why AI creates new ways of working by augmenting the creative process, not replacing it. With well-crafted prompts and rounds of refinements, text-to-image tools can empower creativity.
24 August 2023
Cracking Hong Kong – key ingredients to brand success in a land of contrasts
Hong Kong is a region that takes pride in its unique personality and surprising juxtapositions. Cecylia Grendowicz explains that brands need to embrace them if they want to resonate with the Hong Kong consumer.
9 August 2023
A rebrand has power: will Musk make the most of it?
Claire Huxley, Strategy Director, writes that although some details of Twitter’s rebrand to “X” bear the hallmarks of Musk’s controversy, if executed correctly, this rebrand could have the potential to unlock the company’s future.
2 August 2023
Why inclusive design should drive change for women of all ages
Rachel Darivoff writes in Muse by Clio that inclusive design has ushered in the next wave of female empowerment. And as we approach this next frontier of inclusivity, there’s an opportunity to demonstrate real brand allyship — now.
23 May 2023
Tradition, bureaucracy, chocolate and the charisma of design
Jim Prior explains how the business of design is almost exclusively about the deployment of charismatic power. But design must too accept the co-existence of traditional and bureaucratic power, as Toblerone has just found out.
13 March 2023
“AI Revolution” means design studios could look very different in three years
As AI begins to change the way designers work, Tom Gilbert, Executive Creative Director of Experience Design, writes in Design Week about its impact and how it will shape the future of design consultancies.
1 March 2023