bridge and partners
Tradition, bureaucracy, chocolate and the charisma of design
Jim Prior explains how the business of design is almost exclusively about the deployment of charismatic power. But design must too accept the co-existence of traditional and bureaucratic power, as Toblerone has just found out.
13 March 2023
“AI Revolution” means design studios could look very different in three years
As AI begins to change the way designers work, Tom Gilbert, Executive Creative Director of Experience Design, writes in Design Week about its impact and how it will shape the future of design consultancies.
1 March 2023