Insights

Explore what brand architecture is and how it helps to organise, manage, and grow your brand strategy effectively. A must-read guide for businesses.

15 July 2025

Insights

Ben Sherwood, Creative Partner, explains in Campaign US that the challenge for brands will be to create experiences that are both powerful and intuitive, without drawing undue attention to the underlying AI.

8 July 2025

Insights

Tom Gilbert, Group Executive Creative Director, shared five key questions ahead of Cannes Lions on technology, brand purpose, design in marketing, and identity systems. After exploring the event’s talks, award-winning work, and discussions, he reflects on his findings.

4 July 2025

Insights

Emma Follett, writes in The Drum that Design isn’t the star of the show – not in the loud, self-congratulatory sense. But the brands "quietly outperforming" others at Cannes because Design isn't just considered, but central.

27 June 2025

Insights

Vivien Jin, Strategy Director, writes in Marketing-Interactive how in a world hungry for authentic connections, Chinese brands are proving that cultural confidence, combined with strategic reimagination, creates lasting global impact.

16 June 2025

Awards

Design Bridge and Partners are thrilled to take home Silver for Campaign’s Global Agency of the Year Awards in the inaugural Branding Agency category.

13 June 2025

Insights

Ahead of Cannes Lions, a celebration of creativity and innovation, our Group ECD shares their mission to explore how design drives connection, moves people, and fuels brand growth.

12 June 2025

News

Design Bridge and Partners has announced the promotion of Alexandra Cerruti to Executive Vice President, Asia Pacific, and the appointment of Ben Gordon as Chief Growth Officer, Asia Pacific to lead the next phase of growth and innovation.

29 May 2025

News

The global campaign was created by Design Bridge and Partners London to champion the losses that make victory possible.

27 May 2025

Events

Hosted at the WPP Berlin campus, the event brought together clients, partners and design enthusiasts with the bold theme: Sense the Uncommon — Where creative minds challenge the ordinary.

23 May 2025

Insights

As young employees take to social media to celebrate positive workplaces and expose negative ones, Claire Huxley, Strategy Partner, writes in Raconteur why firms should take the opportunity to develop their employer brand.

9 May 2025

Events

Design Bridge and Partners Hon Kong, in partnership with The Marketing Society, recently hosted a workshop called ‘The Unmysterious World of Ideas’ to explore practical ways to generate innovative solutions.

1 May 2025

Insights

Discover how we can help elevate your brand. Explore successful brand transformations and learn the strategies behind them.

29 April 2025

Insights

By 2030, women in the US are expected to control $34 trillion, yet 64% say financial institutions don’t understand their needs. Rachel Darivoff writes in AdAge that in order for brands to show they are truly female-focused, they need to speak in a way that “gets” women and grasps their concerns — not just typical messages of “empowerment”.

14 April 2025

News

Design Bridge and Partners designs rebrand for NYC-based inclusive theater group to ensure accessibility, belonging and creative expression for all.

3 April 2025

News

We’re so excited to relaunch our graduate program, The Start, providing an opportunity for those voices to be heard, and enter the creative industry.

11 March 2025

Insights

Discover essential strategies for B2B rebranding, growth, and success. Learn how to revitalise your brand and achieve your business goals.

7 March 2025

News

Inspired the science of bioacoustics and Chladni figures, the innovative visual system, titled In Tune with Nature, captures the sonic biodiversity of healthy ecosystems.

28 February 2025

News

These appointments are part of the ongoing strategy to become indispensable partners to our clients around the world - growing their business by designing brands that move people.

27 February 2025

Insights

With merger talks officially off the table, Honda and Nissan must now redefine what they stand for to remain relevant in an ever-evolving industry. Stefanie Gilmore, Head of Strategy, shares three branding imperatives in AdWeek.

27 February 2025

Insights

Claire Huxley, Strategy Partner, explores in Campaign how Steve Jobs’ enduring legacy, built on creativity, vision and commitment to design, ensures Apple’s impact far outlives its founder.

24 February 2025

Events

In collaboration with The Marketing Society, we recently hosted a panel discussion at WPP’s Sea Containers London campus, examining AI and the lessons brands have learned over the past 20 years.

20 February 2025

Awards

Reinforcing our commitment to design and creativity, and our continued commitment to talent, which has led us to be recognised as the most awarded branding agency in the world.

19 February 2025

News

In conversation with Craig Noonan, Director of Brand at Evri, we spoke to Creative Review about how Evri’s rebrand has helped deliver record growth for the business as well as shift perceptions of the brand.

17 February 2025

Insights

Is your business prepared for the nature transition? How does your corporate strategy reflect nature-related dependencies? With increasing pressure from investors & regulators, a strong transition plan is crucial. Learn how to get started.

12 February 2025

News

The latest collaboration in Vodafone and WWF's One Million Phones for the Planet campaign, developed by Design Bridge and Partners London, brings animals and phones together to encourage people to donate unused phones for responsible recycling.

6 February 2025

News

Design Bridge and Partners wishes you a very Happy Lunar New Year! May the Year of the Snake bring you wisdom, prosperity, and a healthy dose of good fortune.

28 January 2025

Insights

Vincent Kyas, MD Germany, and Viktor Wendt, Strategist, explain why embracing niche marketing — focusing on psychological aspirations, authenticity and building long-term relationships — can unlock sustainable brand growth and the opportunity to lead cultural movements.

13 January 2025

Insights

As cultural currents shift and consumer attention evolves, brands face both unprecedented opportunities and challenges in staying relevant.

13 January 2025

Insights

We break down the essentials of creating a winning brand strategy and provide actionable ways to develop one that really resonates and drives results.

8 January 2025

Insights

What truly elevates a sustainability report from a dry recitation of facts and figures to a compelling narrative that resonates with stakeholders?

8 January 2025

Insights

With both voluntary and mandatory nature reporting standards gaining momentum and over 500 organisations already committed to publicly reporting against the Taskforce on Nature Related Financial Disclosures (TNFD) framework, the need for accessible, reliable nature data is paramount.

7 January 2025

Insights

Claire Huxley, Strategy Partner, writes in Broadcast why Apple’s foray into the smart TV hardware market is a strategic leap that could crystalise its unique position as a leader in both the tech and entertainment industries.

13 December 2024

Insights

When it comes to recruiting lifetime customers, Ben Thrasher, Strategy Director, explains that banks need to do a better job of articulating their ‘why’, so they stand out beyond the transaction in the mind of the next generation.

11 December 2024

Insights

Matt Boffey, Chief Strategy Officer, explains in The Marketing Society why Evri’s success is testament to the transformative power of a rebrand — particularly one which emphasises simplicity, and doesn’t get in its own way.

28 November 2024

News

Design Bridge and Partners London celebrates the bold new collaboration between Tanqueray No. TEN and Alessi with a limited-edition cocktail shaker luxury gift set.

22 November 2024

Insights

Following the largest COP to date, underscoring the urgency of addressing the biodiversity crisis, Alex Wilson, Senior Consultant, explores the key takeaways from COP16 and their significance for businesses.

19 November 2024

Insights

In an era of consumer-centred, embedded finance, Veta Bates, Senior Strategy Director, New York writes that legacy financial brands need to clarify what they stand for and how they stand out to maintain relevance and value.

19 November 2024

Insights

Rachel Darivoff, Strategy Director, New York, writes in Transform about the pitfalls of brands that position themselves around cultural fads, and gives examples of strong brands that resist the trend.

14 November 2024

Awards

Congratulations to HSBC, Legal & General, Haleon and our Corporate Communications team, award winners at the Corporate & Financial Awards 2024.

12 November 2024

News

The new brand will reinforce the pharma-industry leader’s commitment to Women’s Health and illuminate the path of every woman’s health journey and supercharge efforts to bridge the healthcare gap.

7 November 2024

Awards

Congratulations to Aston Martin, Harvey Nichols, Heineken, Pastiglie Leone, Precise, Tanqueray No. TEN, The Archer School for Girls and our global teams, winners at the Brand Impact Awards 2024.

7 November 2024

News

Design Bridge and Partners, WPP and TM20 announce the 2024 edition of the Most Valuable Brands in Brazil ranking, based on data from WPP’s propriety tool, the Brand Asset Valuator.

30 October 2024

Insights

Alex Wilson, Senior Consultant, addresses the regulatory challenges, offers practical advice, best-practice examples, and highlights common reporting pitfalls to help you navigate the complexities of CSRD compliance.

28 October 2024

Awards

Congratulations to Design Bridge and Partners and our clients, winners of Design Agency of the Year, following eight award wins, including one Platinum, three Gold and four Silver.

25 October 2024

Insights

Selabe Kute, speaks to Newsweek about the importance for companies to market their sustainability efforts with credibility and authenticity, and the role creativity can play in connecting brand with sustainability.

23 October 2024

Insights

Airbus has made sustainability a core part of its mission. Holger Schubert, Head of Brand and Corporate Image, explains why this focus on sustainability is not a contradiction for the aerospace industry and how it shapes the Airbus brand.

16 October 2024

Events

Lucy Fielding, VP Global Brand Strategy & Design at Mastercard, and Rachel Darivoff, Strategy Director, Design Bridge and Partners New York, took to the stage at Transform Live North America to showcase the award-winning work for Mastercard Technology.

7 October 2024

Awards

Congratulations to Alex Cerruti, Managing Director, Singapore, named in this year's Campaign Asia-Pacific 40 Under 40.

19 September 2024

News

Lily Thaler, Senior Strategist, Design Bridge and Partners New York, talks to the BBC to explore what Netflix has done right, and the key factors that could ensure its success for the future.

28 August 2024

Insights

Adam Sefton, Strategy Director, Design Bridge and Partners London explores in Automotive World why the customer base for performance and luxury vehicles seems increasingly disinterested in EVs, despite societal pressures driving a push towards electrification.

23 August 2024

News

Created by Design Bridge and Partners, the campaign encourages gamers to “Live Legendary” by championing the global esports community—from players to fans—and simultaneously ushering in a new era of fandom and entertainment.

14 August 2024

Insights

Can Germany make its way back to the top of the international design world? Philipp takes a look at what steps are needed to get there.

12 August 2024

Insights

Veta Bates, explains in AdWeek why Snoop Dogg embodies the best practices of a brand—he never strays from his core and helps people connect the dots.

6 August 2024

News

As President, Rebekah will drive growth across the North American market, alongside her global counterparts.

30 July 2024

Insights

Alice Clapp, Strategy Director, writes in Media Post that despite the power of these self-expressive signals, established designer perfume houses continue to stick to their archetypal narratives.

29 July 2024

Insights

Matt Boffey writes in The Marketing Society that by grappling with the provocations of AI head-on, forward-thinking brands can harness AI’s power while safeguarding the essence of what makes them valuable to consumers.

23 July 2024

Insights

Philipp Mühlebach examins which brands have nailed it with clever strategies and genuine fan engagement during UEFA EUROS 2024™.

18 July 2024

Insights

Matt Boffey, Chief Strategy Officer, London, explains in Business Reporter that for these brands to win in financial services, you must ask what the brand stands for, because just standing out, doesn’t mean you’ll cash in.

1 July 2024

Insights

Ruby Gurdon, Sustainability Director, explains why the innovation and creativity displayed within the women’s health sector is a masterclass for all industries to consider.

19 June 2024

Insights

Ben Thrasher, Strategy Director Hong Kong, explains in Automotive World why redefining what automotive brand design means in an electric-first industry can supercharge EV sales.

3 June 2024

Awards

Congratulations to Harvey Nichols, Heineken and our London and Amsterdam teams, Graphite and Wood Pencil Winners at D&AD Awards.

23 May 2024

Awards

Design Bridge and Partners wins Creative Review’s Most Creative Design Agency of the Year, as well as five Honourable Mentions for our work with Aston Martin, the LSO, Tencent Video and Taikoo Li.

20 May 2024

Insights

Lily Thaler, Strategist, New York, explains in AdWeek why in its attempt to become a truly inclusive youth organization, Scouting America is going to have to redefine scouting for its expanded audience.

15 May 2024

Events

Join us for a breakfast panel event focused on Double Materiality and how it can help companies focus on what matters most, by bringing sustainability and brand strategy closer together.

14 May 2024

Insights

Cristina Tazza, writes in AdWeek about why businesses need to embed their sustainability commitments into their brand story to create emotion connection with stakeholders and ultimately, build confidence in where a brand concentrates.

23 April 2024

News

Design Bridge and Partners creates the 2024/25 season campaign, which uses artistic interpretations of human data to express the emotional power, texture and movement of classical music.

19 April 2024

Insights

As China navigates a rare period of economic downturn, Wenxi Chen, ECD, writes in Campaign Asia that brands need to reassess the pictures they are painting—and how they provide value.

25 March 2024

Insights

Kaitlin Barton, Strategy Director, writes in Ad Age how supporting working parents and adhering to brand values can not only empower employees but also enhance brand creativity and success.

18 March 2024

Events

This year, Design Bridge and Partners celebrates the brilliant women across our studios, by sharing their wisdom and insights to inspire inclusion in others.

8 March 2024

News

Helen Hughes, Sustainability Director, shares with BBC Breakfast how brand-led design and innovation can act as a catalyst to drive change in environmental and social issues, and our collaborative efforts to utilise our industrial design expertise in addressing glassware-related injuries.

4 March 2024

Insights

Ben Thraser explains in City A.M. why it is not shiny new toys like the Apple Vision Pro that have driven the rise of gaming, but the proliferation of the humble smartphone.

19 February 2024

Insights

As players gravitate further away from physical products, what happens to the high street stores that have fed gamers’ habits until now? Marta Swannie, Creative Partner, explains in Shots that game stores need to think less like retailers and more like entertainment companies.

16 February 2024

News

The branded content campaign challenges perceptions of what real drivers want from a sports car and offers the Vantage as the ultimate solution to their desires.

15 February 2024

News

Fortnum & Mason’s Limited Edition Valentine’s Range, created by Design Bridge and Partners, celebrates the beauty in all forms of love.

14 February 2024

Insights

Rachel Barton, Strategy Director, shares in WARC how brands can inject meaning into the gifting occasion by crafting gifts that are made for all.

7 February 2024

Insights

Claire Huxley, Strategy Director, London, talks to the BBC World Business Report following Netflix’s robust Q4 performance, reporting 13.1 million new subscribers.

24 January 2024

Insights

Annette Yan, Associate Strategist, North America, writes in AdWeek on the decline in trust in social institutions and the potential role of brands in filling this void.

24 January 2024

Insights

The Southeast Asian spirits scene is undergoing a metamorphosis as it shifts towards celebrating local heritage and traditions, and there are key lessons that brands can learn. Alice Dall writes in WARC.

19 January 2024

News

Hannah Duley, Hong Kong Managing Director, and Stephanie Ng, Global CMO for Wealth and Personal Banking at HSBC, share their insights in Branding in Asia on the DE&I strategies essential for driving meaningful change.

16 January 2024

Insights

Kaitlin Barton, Strategy Director New York, shares in AdWeek and what markets can learn from the mascot that stole hearts.

5 January 2024

Insights

Riyad Mammadyarov explores in AdWeek which brand has the winning formula in the gaming industry? Which approach will ultimately pay off in achieving brand loyalty, relevance and trust—the trifecta?

3 January 2024

News

Fundación Tomillo, a non-profit organisation working to provide educational and job opportunities for young people, has renewed its visual identity, made possible through a pro bono project.

5 December 2023

Insights

Mike Woolston, Strategist, explores why workplace branding is an essential part of an organisation’s culture and communication strategy.

1 December 2023

News

The design process focused on understanding the practical needs and visual cues of the shelf, enhancing its appeal whilst preserving the brand recognition.

21 November 2023

News

Congratulations to Hannah Duley, Managing Director Hong Kong, named in Campaign’s 40 under 40 for 2023.

21 November 2023

Awards

Congratulations to our clients, partners and teams, winners at the Transform Awards Asia 2023, including 12 Gold, 9 Silver and 8 Bronze awards.

21 November 2023

Insights

Ruby Gurdon and Helen Hughes, Sustainability Directors, explore in The Drum how Ikea can crack its new high street presence using green products.

21 November 2023

Events

Selin Clayton, Global Trends Analyst, and Ben Thrasher, Strategy Director, joined in conversation with Lee Barnsley, Global Design Officer at Reckitt, about how brands can authentically engage with gamers.

20 November 2023

Awards

Congratulations to AstraZeneca, Haleon, HSBC, Legal & General and our teams, award winners at the Corporate & Financial Awards.

16 November 2023

News

This Diwali, we have veered away from the traditional use of rangolis and lanterns to embrace a more timely message of celebration – connecting a moment of great national significance to the biggest national celebration.

13 November 2023

Insights

As post-pandemic Southeast Asia abandons premiumisation to focus on value, Alice Dall, Senior Strategy Director, writes in WARC that if FMCG brands want to remain relevant, they have to understand and address consumers’ evolving needs and priorities.

3 November 2023

Events

Tom Gilbert, Group ECD, hosted a panel talk at SXSW Sydney with industry experts, to explore why every brand should place Design front and centre in its plans.

30 October 2023

Announcing the winners of The Start 2023, our multidisciplinary entry program...

23 October 2023

Insights

Come 2024, the legendary rodent will no longer be owned by Disney. Alejandro Arroyo Yamin and Selin Clayton explore in Campaign what does this mean for the future of Disney’s character and brands?

20 October 2023

Insights

Beatriz González, Senior Strategy Consultant, Madrid, explains in El Economista that the value proposition brands offer to employees is an effective tool for fostering attraction, development and retention. However, today, talent requires something more. This is where culture comes in.

16 October 2023

Insights

Kris Medford Rossi, Senior Strategy Director, writes in Fast Company, why we must fix the mammogram experience for all women, to reduce “scanxiety” and encourage women to get screened.

11 October 2023

Awards

Congratulations to our clients and teams, winners at Brand Impact Awards, including Client of the Decade for the BBC.

6 October 2023

News

The identity reflects the LA-based school and its unique iterative approach to education, at the intersection of traditional and contemporary.

5 October 2023

Insights

Selabe Kute, Corporate Relations and Sustainability Director, explains that Coldplay’s sustainability plan for its Music of the Spheres world tour presents a transformative shift in the sustainability agenda, one that invites artists and musicians to the table.

4 October 2023

News

The first-of-its-kind online resource is designed for families to access information as they navigate the start of their child’s cancer journey, in a way that is simple for children and parents to understand.

2 October 2023

News

The refreshed brand reflects the positive impact the charity's work is having on the lives of people affected by cancer.

11 September 2023

Events

Our Shanghai team share insights from the recent panel event about how to establish a meaningful connection between brand building and sustainable through the power of design.

7 September 2023

News

Design Bridge and Partners is shortlisted in the RIBA design competition, in partnership with Network Rail and the Design Museum, for a timepiece to be used across the British rail network.

31 August 2023

Insights

Phil Wilkinson, Digital Delivery Director, explains why AI creates new ways of working by augmenting the creative process, not replacing it. With well-crafted prompts and rounds of refinements, text-to-image tools can empower creativity.

24 August 2023

Events

Our Shanghai team recently hosted a panel discussion with industry experts, to explore how taking a fresh approach to design can build credible, impactful connections between sustainability and brand.

24 August 2023

News

The new packaging design celebrates the iconic Islay distillery’s heritage and supports its long-term sustainability goals.

23 August 2023

News

Hannah Duley sits down with Branding In Asia to discuss twenty years living in Hong Kong, her role as global client lead for HSBC, her take on the continuing growth of Generative AI, and more.

22 August 2023

Insights

Hong Kong is a region that takes pride in its unique personality and surprising juxtapositions. Cecylia Grendowicz explains that brands need to embrace them if they want to resonate with the Hong Kong consumer.

9 August 2023

Insights

As pressure mounts for the private sector to lead the way in sustainability, we share advice on how brands can connect the sustainability and marketing functions, helping businesses build brand equity and credibility through sustainability.

7 August 2023

Insights

Lily Thaler writes, whilst it’s not every celebrity’s job to create societal value by inspiring meaningful change, it is every brand’s responsibility to do exactly that.

3 August 2023

News

Celebrating Amsterdam Pride for the 26th time by embracing inclusivity. When our voices unite, they resonate louder, making the world more vibrant and imaginative.

3 August 2023

Insights

Claire Huxley, Strategy Director, writes that although some details of Twitter’s rebrand to “X” bear the hallmarks of Musk’s controversy, if executed correctly, this rebrand could have the potential to unlock the company’s future.

2 August 2023

Insights

Benedetta D’Arrigo explains that brands can use limited editions to catch attention in a fleeting moment. But the real value lies in the long-term relationships these products can create.

26 July 2023

News

HSBC takes the top spot in inaugural BrandZ Hong Kong Top 30 Brands Ranking, produced in partnership between Kantar and Design Bridge and Partners.

24 July 2023

Events

Join us for a panel event to explore how design can turn your sustainability strategy into something truly inspiring.

21 July 2023

News

Created in collaboration with Design Bridge and Partners to design and host its inaugural immersive art experience.

14 July 2023

Insights

Shannen Song uses the musical landscape to draw lessons for brand marketers and designers. Brands need to be brave, bold and fearless to press play. Then watch the world dance along with you.

12 July 2023

Insights

Scott Lambert, shares five key principles for ‘iconic’ B2B brands to live and thrive by. From knowing the role you play in your customers lives, to delivering results whilst creating lasting brand value.

11 July 2023

News

The new design concept, created by Design Bridge and Partners’ London Studio, brings to life the latest edition of Laphroaig’s Taste Trailblazers initiative.

7 July 2023

News

Design Bridge and Partners, WPP and TM20 announce annual study, based on data from WPP’s propriety tool, the Brand Asset Valuator.

30 June 2023

News

The new brand identity reinforces the firm’s independence and growth capabilities.

27 June 2023

News

The refreshed brand identity, inspired by Peter Pan’s Neverland, continues to build upon the brand’s distinctive dreamlike presence.

26 June 2023

Insights

Vinia Zottnick shares some of her insights and learnings as a Design Lions judge, highlighting the importance of an open and transparent dialogue about creativity as the real value of competitions.

26 June 2023

News

The inaugural report, produced in partnership between Kantar and Design Bridge and Partners, demonstrates the power of data and design.

20 June 2023

Awards

Congratulations to Basil Hayden and our teams, winners of the Dieline Effectiveness Award.

14 June 2023

Events

Design Bridge and Partners hosts a talk with Rodrigo Samwell, CCO of ESL FACEIT Group, at the WPP Beach at Cannes Lions about how to grow your brand with 3bn gamers globally.

5 June 2023

News

Created by our Madrid team, the new identity positions the brand as a trailblazer in decarbonisation and people’s well-being.

2 June 2023

News

Congratulations to Aston Martin and our teams, awarded a D&AD Yellow Pencil for its brand and creative platform ‘Intensity.Driven.’

31 May 2023

Awards

Congratulations to Aston Martin, Frango Assado, Gigi’s Gelato, the London Symphony Orchestra and our teams, winners of a Yellow Pencil, two Graphite Pencils and two Wood Pencils at D&AD Awards.

26 May 2023

Insights

Jim Prior, Global Chair, writes in Campaign US on what marketers can learn from Disney’s actions about what it really means to have a purpose and the difference between actions and words.

24 May 2023

News

Featured in Creative Review, our recent panel at D&AD Festival focused on designing for the expansive gaming universe and striking a harmonious balance between micro-communities and mass appeal.

24 May 2023

Insights

Rachel Darivoff writes in Muse by Clio that inclusive design has ushered in the next wave of female empowerment. And as we approach this next frontier of inclusivity, there’s an opportunity to demonstrate real brand allyship — now.

23 May 2023

Awards

Congratulations to Shelter, Lexend, London Symphony Orchestra and our teams, Honourable Mention winners in this year's Creative Review Annual.

19 May 2023

Awards

Congratulations to Taikoo Li, winner of two Bronze Cubes for Experiential Design and Interactive categories at ADC New York.

19 May 2023

Insights

Ross Clugston, Chief Creative Officer, North America, writes in Ad Age that transformative work is imbued with emotion that AI simply can't process right now.

10 May 2023

Events

Design Bridge and Partners hosts a talk that focuses on the worlds that exist in and around video games and how creativity is the secret weapon needed for success.

4 May 2023

Insights

Ben Thrasher, Strategy Director, explains in Campaign why gaming platforms offer plenty of opportunities to connect with diverse communities around the world.

3 May 2023

Insights

Doris Wu, Senior Strategist, writes in Branding in Asia about the lucrative opportunity for Western brands to engage a young affluent generation bursting with influence and intent.

3 May 2023

News

Philipp Mühlebach joined Bonnie Shaver-Troup, founder of Lexend, in conversation with Creative Review about how design can help the world read.

2 May 2023

Insights

Evan Gettinger, explains in Media Post that applying new technologies to outdated customer experiences gives brands an opportunity to evolve their businesses and their categories in meaningful ways for their customers.

24 April 2023

News

Design Bridge and Partners is created with a vision to redefine the role of design for a new era.

20 April 2023

News

The new brand for Padre celebrates a daughter’s love for her father, and their connection to the land.

11 April 2023

Insights

Ross Clugston explains in Fast Company how the mind-bending new technology will function like an Industrial revolution for creativity, allowing brands to move faster and get better results.

11 April 2023

News

The London Symphony Orchestra (LSO) celebrates the power of creative connection between musicians and their conductors with the new seasonal campaign, Strung Together.

14 March 2023

Insights

Jim Prior explains how the business of design is almost exclusively about the deployment of charismatic power. But design must too accept the co-existence of traditional and bureaucratic power, as Toblerone has just found out.

13 March 2023

News

We asked our people around the network, ’what does equity mean to you? And how can we use design to champion equitable experiences?’ Discover how we can all work to embrace equity for all.

9 March 2023

Events

Our teams from around the network will come together to explore the power of designing tech solutions that embrace equity for all.

8 March 2023

News

Our entry level programme is created to discover fresh talent from different backgrounds entering the creative industry.

6 March 2023

Insights

As AI begins to change the way designers work, Tom Gilbert, Executive Creative Director of Experience Design, writes in Design Week about its impact and how it will shape the future of design consultancies.

1 March 2023

News

Jake Myhre, Strategy Director, shares advice for brands getting into the world of gaming for the first time to engage with 3bn gamers globally, and importantly, how to do so successfully.

28 February 2023

News

Shahin Zarrabi, Vice President of Strategy and Growth, DreamHack, talks to Jake Myhre, Design Bridge and Partners Strategy Director, about DreamHack’s revolutionary role in creating a world where the gaming community comes to life.

27 February 2023

Events

Our London team hosted an event that brought together existing clients and new prospects to explore the opportunities available to brands in the world of gaming.

24 February 2023

News

Chema will be responsible for bringing together creativity with experience in design to help drive growth for our clients in Spain and Latin America.

16 February 2023

News

The new identity for the luxury hotel brand from Shangri-La connects the world to the energy and dynamism of Asia’s leading cities.

8 February 2023

News

Created by Design Bridge and Partners in partnership with Ukrainian agency, Starlight Creative, the new identity celebrates the power of music to bring people together.

31 January 2023

Insights

Siddharth Seth explains in The Drum that gaming brands must continue to push to create better products and experiences that represent and include the majority, not just the few.

30 January 2023

News

From Cardi B to Miles Davis and Madvillain, Ross Clugston, Chief Creative Officer Design Bridge and Partners North America, chooses 10 Great Album Covers.

27 January 2023

News

Happy New Year from Design Bridge and Partners. We wish you good fortune, and a year of far and wide reunions.

18 January 2023

News

Across our group, we partnered with brands to celebrate Lunar New Year, a time for families to come together, feast and share good luck and wishes.

18 January 2023

News

Siddharth Seth explains in The Drum why gaming brands must create cultures, spaces and experiences which are inclusive and inviting to all.

9 January 2023

News

We Rise Together.

15 December 2022

News

Taikoo Li’s new digital art space, The Temple, celebrates the brand’s cultural heritage and its reputation as a patron and collector of the arts.

14 December 2022

News

Located in the heart of the Singaporean district that is celebrated for its street art, we offered our studio exterior walls as a physical space for storytelling.

12 December 2022

Awards

The revolutionary sustainable packaging startup is recognised for its outstanding contribution to build a world where nothing goes to waste.

11 December 2022

News

Pierre Paslier, Co-founder of Notpla, sits down with Senior Creative Director, Mark Wood, for a conversation about the revolutionary power of ideas to create positive, meaningful change.

10 December 2022

News

We gathered opinions from our people across the group to learn more about their favourite design trends of 2022.

9 December 2022

Awards

Here’s some of our highlights from Cannes Lions, Art Director’s Club New York, Fast Company’s World-Changing Ideas, to name just a few.

8 December 2022

News

During this festive season, we look back on this year to celebrate our partners who continue to create positive, meaningful change in their communities and society.

7 December 2022

News

Lara Sharrock, Sustainability Director, and Mark Wood, Senior Creative Director, explain how design works at its best when considering difference and accessibility from the outset.

6 December 2022

Insights

Following COP27, Alex Wilson, Senior Consultant, explains that as the race to net zero intensifies businesses must start planning for the future now or risk being left behind.

6 December 2022

News

A seismic shift is underway in corporate reporting. Discover the ways in which we think corporate communications is set to change for good.

5 December 2022

Awards

It’s been a year of continued success for our clients and corporate reporting team. Demonstrating outstanding creativity and expertise in corporate communications.

1 December 2022

Insights

Why web3 needs a rebrand. Edward Pescetto explains in Shots how design and brand can bridge the gap between the esoteric inner circle of web3 and the broader public.

29 November 2022

News

Nicki Whiteman, Director of Communications at Bite Back 2030, talks to Holly Maguire about the power of Bite Back’s youth-led movement that’s fighting for every child’s right to health.

23 November 2022

Awards

Congratulations to our clients and Singapore and Shanghai teams, winners of 14 awards at Transform Asia.

21 November 2022

Insights

Matt Boffey writes in The Drum that a single proposition is the most powerful way to establish the brand in people’s minds, and in the budgets of advertisers.

14 November 2022

Insights

Mick McConnell, North America CEO explores how AI-powered technology is changing the very nature of human creativity, radically shortening the gap between an idea and reality.

11 November 2022

Awards

Congratulations to AstraZeneca, Swiss Re, Legal & General, LSEG, WPP, IHG and our corporate reporting team, winners at the Corporate & Financial Awards.

9 November 2022

Insights

Mick McConnell explains in Fast Company how the company’s core creative magic is the special sauce within which opportunities for effective brand extension live.

26 October 2022

Awards

Congratulations to our partners and New York team, winners of seven awards at Transform North America 2022.

26 October 2022

News

The new brand identity and non-binary mascot symbol, ‘Chickira’, celebrates inclusiveness and diversity of contemporary Thai society and is created to change the game in Thailand’s fast food market.

24 October 2022

Awards

Congratulations to SRF, LSO and our teams, winners at the Eyes & Ears Awards.

12 October 2022

News

Meet Jessica Tan, Digital Creative Director, in conversation with digital media platform, Danamic.

11 October 2022

Awards

Design Bridge and Partners' Metaverse experience is recognised by the Lovie Awards, celebrating the best of the European Internet.

10 October 2022

News

Intel Gaming World Relay 2022 encourages everyone, from pros to amateurs, to compete, stream and donate as part of a united gaming community.

7 October 2022

Awards

Congratulations to China Duty Free, Shelter, London Symphony Orchestra, Evri, HappyMess, SRF Sport, Intel and our teams, winners at this year's Brand Impact Awards.

3 October 2022

News

Our London team create a new transformational identity for the Pentawards festival and gala ceremony.

26 September 2022

Awards

Congratulations to our partners and teams, winners at Pentawards, celebrating the best in packaging design.

26 September 2022

News

The new brand for a mobile banking app that doesn’t just talk about money, but about how to spend it.

22 September 2022

Events

Join us for a live online panel where a team of our designers give their best advice for students and recent graduates looking to break into the industry.

20 September 2022

Insights

Matt Boffey speaks to BBC News on TikTok’s appeal, Apple and Amazon’s strengths and weaknesses, and makes predictions on what's to come.

13 September 2022

Awards

Congratulations to our partners and teams, winners of 10 awards including Most Creative Design Company of the Year.

13 September 2022

Insights

Claire Huxley writes in Campaign that Netflix made the world fall in love with streaming, but can it make people fall in love with Netflix?

5 September 2022

Insights

Mick McConnell writes in The Drum that BeReal needs to find a way to open its doors to brands while maintaining its ethos of authenticity.

26 August 2022

News

As Design Bridge and Partners continues on a path of global growth, this new creative technology proposition enables clients to create new brand experiences.

18 August 2022

Insights

Siddharth Seth, Senior Strategist, writes in City AM why Nintendo needs to become more inclusive to reverse its fortunes.

16 August 2022

News

Celebrating the little moments of joy and the messy nature of creativity.

15 August 2022

Insights

As two front runners emerge, Siddharth Seth, Senior Strategists, makes his predictions in Fast Company on who will come out on top.

12 August 2022

News

The new brand identity by our London team celebrates the fundamental importance of sports kit, and the level playing field that Kit Us Out is working to create.

8 August 2022

Awards

Our Asia team take home Silver and Gold at this year’s AOTY Awards.

25 July 2022

Insights

Ed Pescetto, Technical Director, comments in DigiDay to warn of the “ELIZA effect” - the unconscious assumption that computer behaviours are analogous to human behaviours.

15 July 2022

News

Design Bridge and Partners leads the brand refresh as the city looks to secure its position as a cultural landmark in the Greater Bay Area.

8 July 2022

News

Superunion and Design Bridge will merge to create a single, world-leading design company, launching in January 2023.

7 July 2022

Insights

Mariam Mohiuddin, explains in CEO Today that it’s never been more important to report net zero strategies in a clear, transparent, and credible way.

4 July 2022

Insights

Jim Prior explains in CEO Today that it’s not enough to simply talk purposefully about what is right to do. Thought and imagination need to go into making the actions required easier to take.

1 July 2022

News

Mark Wood shares five piece of award-winning work that show how a simple design change can have an important impact.

30 June 2022

Insights

In our latest white paper we have identified five attributes for best-practice net zero reporting.

28 June 2022

Awards

Congratulations to our teams, awarded Best Design Agency of the Year 2022.

16 June 2022

Awards

Congratulations to The Singleton, Basil Hayden and our teams, winners of two Silver and a Bronze.

13 June 2022

News

Design Bridge and Partners rebrands Shangri-La Group’s award-winning rewards programme and lifestyle platform, Shangri-La Circle.

6 June 2022

Insights

Tom Robinson explains why balancing growth with control will help Unicorns stay on track.

25 May 2022

News

A new brand to mark one of Europe’s largest urban regeneration projects.

23 May 2022

Awards

Congratulations to Shelter, China Duty Free and Lexend, winners at ADC Annual Awards 2022.

19 May 2022

News

We partnered the program to offer mentorship sessions, providing high-level creative education and empowerment for people affected by homelessness.

17 May 2022

News

Marta Swannie and Jake Myhre host a series of creative learning masterclasses with D&AD to help brands make the most of the gaming world.

15 May 2022

Insights

Matt Boffey writes in The Drum why Netflix should have invested in its brand during the good times.

10 May 2022

Awards

Congratulations to Phytorestore, Finalist at Fast Company’s World-Changing Ideas 2022.

4 May 2022

Insights

Siddharth Seth says in The Drum that Netflix’s purchase of Next Games isn’t about winning in gaming, it’s about winning in entertainment itself.

21 April 2022

News

China Duty Free International launches a new digital retail experience with a series of immersive animations, inspired by surrealist art.

20 April 2022

Insights

Paola Demichelis says NFTs are no longer limited to just exhibiting traditional media like images or videos - or a digital replica of John Lennon’s guitar.

19 April 2022

News

Inspired by 36 Days of Type, we celebrated 36 years of crafting brands as unique on the outside as they are on the inside.

12 April 2022

News

Randstad appoints Design Bridge and Partners Amsterdam as its design partner.

11 April 2022

Insights

Samuel Grinfeder says Roblox’s strategy to not chase buzzwords and cash-grab opportunities could help them win in the long run.

8 April 2022

Insights

Christina Blache, Executive Strategy Director, Germany, explores the difference between brands standing for something vs. taking a stand.

6 April 2022

News

The visual identity pays homage to the legends of British history, with a modern twist.

31 March 2022

News

The new icon in Singapore’s skyline, a 280-meter integrated development, will offer opportunities to work, live and play in a vertically connected environment.

26 March 2022

News

The limited-edition packaging celebrates Miller Lite’s sponsorship of select teams within the NFL.

26 March 2022

News

For this annual challenge, we teamed up with KinderCare, America’s leading early education provider, to reimagine these familiar symbols from the perspective of children.

8 March 2022

Events

Marking International Women’s Day 2022, by celebrating the women across our network.

4 March 2022

Insights

Justine Dixon shares thoughts on how to avoid reporting fatigue in the age of ESG.

3 March 2022

News

We partnered with Colgate to design limited-edition graphics for its breakthrough recyclable tubes, helping to reduce plastic waste and make toothpaste tubes part of the circular economy.

3 March 2022

Insights

Nora Bradshaw explores in The Drum the best brands to get Peloton back on the road.

2 March 2022

Insights

Mariam Mohiuddin explains what makes TCFD disclosure within the annual report a success.

23 February 2022

News

The new logo, created by our Asia team, marks MyRepublic’s transformation from challenger brand to industry leader.

21 February 2022

News

Stuart Radford, ECD, and Katherina Tudball, Creative Director, share their top tips to creating unforgettable work.

18 February 2022

Insights

Adam Sefton explains why Facebook’s rebrand to Meta reveals the mediocrity of the social media platform.

31 January 2022

News

Wishing you good fortune and a happy, healthy start to the New Year.

28 January 2022

Insights

Adam Sefton asks if Facebook’s rebrand is just a corporate mask to hide behind.

28 January 2022

News

In the Year of the Wood Dragon, teams across our group, have partnered with brands to celebrate hopes of prosperity for the year ahead, fostering unity and connection with family and friends.

28 January 2022

Awards

Congratulations to IHG, Legal & General and our corporate reporting team.

27 January 2022

Awards

Design Bridge and Partners' Miho Aishima and Eva Bashford-Harrison join D&AD Jury for Type Design and Writing for Design.

27 January 2022

News

We partner with D&AD and Black Girl Gamers, inviting emerging creatives to respond to briefs for this year's New Blood Awards.

27 January 2022

Insights

What creative ideas have you seen that you think will spark a revolution in 2022?

24 January 2022

News

The new brand for SRF Sport brings viewers closer to the sporting action.

20 January 2022

Insights

Tom Robinson, Global Chief Strategy Officer, explores the significance of rebranding as a moment of change.

17 January 2022

Insights

Mick McConnell says TikTok’s algorithm offers potential for brands to leverage their qualities and drive innovation.

15 January 2022

News

Best In Class programme create new brand for Robinson Family Foods celebrating the power of food.

14 January 2022

News

Design Bridge and Partners enters the next stage of growth, following two new studio openings.

8 December 2021

Awards

Congratulations to our clients and our team.

8 December 2021

Insights

When does an app become more than an app? When it starts thinking about its brand. Claire Huxley explains.

29 November 2021

News

Cecylia Grendowicz offers advice in Campaign Asia for brands to get involved in the metaverse.

25 November 2021

Insights

Mick McConnell explains why Microsoft is reaping the rewards of a brand strategy 20 years in the making.

24 November 2021

Awards

Congratulations to DiscoveryPlus, EZ-Link, Julie’s, MyRepublic, Ringan, WTT, NUS Giving and our Asia teams.

23 November 2021

News

Design Bridge and Partners partners with D&AD Shift, providing opportunities for emerging creatives without a university-level degree.

15 November 2021

Events

Design Bridge and Partners launches Brand Masters course, in partnership with the University Complutense de Madrid.

8 November 2021

Insights

Adam Sefton writes that brands in the metaverse need to be self-aware, authentic and imaginative in how they express themselves in ways that connect with people.

5 November 2021

News

The new identity captures ’the limitless wonder of growth’ and raises awareness of the work of the world's leading gardening charity.

31 October 2021

News

A new identity for Etos’ brand of health supplements and vitamins, by our Amsterdam team.

19 October 2021

News

Our London team raises money for Shelter Raise Your Run campaign.

11 October 2021

News

Design Bridge and Partners collaborates with Riot Games to celebrate 10th “Annie-versary” of League of Legends China.

15 September 2021

News

A brand for every skin with a story to tell.

15 September 2021

News

Design Bridge and Partners China wins the work for the creative brand transformation of Nantou City, Shenzhen.

3 September 2021

Awards

Greg Quinton, Chief Creative Officer, is announced as Jury President at The Loeries 2021.

11 August 2021

Insights

Adam Sefton explains why Zoom’s purchase of Five9 is an intriguing glimpse into a unique and different future for the video conferencing giant.

2 August 2021

Insights

Samuel Grinfeder comments in The Drum how Nintendo is evolving its brand to embrace new platforms and experiences.

16 July 2021

Insights

Understanding why creating a meaningful annual report can be beneficial to private companies.

11 July 2021

Awards

Congratulations to Legal & General who took home Bronze at this year’s Digital Impact Awards.

8 July 2021

News

Samuel Grinfeder on why tech giants need to approach games like any other form of creative expression, and provide a platform for creativity to thrive.

30 June 2021

Insights

Nora Bradshaw explains in AdWeek why employees are a crucial marketing channel.

30 June 2021

Awards

Congratulations to Notpla and our team, winners of Cannes Lions’ prestigious Grand Prix in Design.

21 June 2021

Insights

Understanding why sustainability is so difficult for brands is key to addressing the problem.

20 June 2021

Insights

As Cameo reaches unicorn status, Ross Clugston explains why Cameo will need a brand story that stands out and puts its employees first.

27 May 2021

Awards

Congratulations to Tabfund, Notpla and our teams, winners at FastCo Awards.

13 May 2021

News

MyRepublic has a new brand, created by our Singapore team.

6 May 2021

News

Ambrish talks working with South East Asia unicorns, the importance of being brave and why authenticity and humility trump brand purpose.

19 April 2021

Awards

Design Bridge and Partners' Katherina Tudball, Miho Aishima and Reuben Alghali all join the D&AD 2021 Juries.

13 April 2021

Insights

Erik Brattested writes that Microsoft will need to protect what makes Discord valuable and learn from past mistakes, to secure a place in the future of the gaming industry.

30 March 2021

Events

Youth activists Christina Adane and Tasha Mhakayakora from Bite Back 2030 join us to celebrate International Women’s Day.

11 March 2021

Insights

Jim Prior, Global CEO, explains why electric cars will lead to a design transformation, presenting a rare opportunity to reimagine the very idea of a car, creating a new type of vehicle entirely.

11 March 2021

News

As Pokemon celebrates its 25th anniversary, Marta Swannie, Senior Creative Director, talks to the BBC about the classic brand’s enduring appeal and why its success has lasted so long.

10 March 2021

Insights

Adam Sefton, Digital Strategy Director, writes in The Drum why authenticity and being an outsider to mainstream brands has been the secret to Bitcoin’s success, and proves you don’t always need polish to succeed.

24 February 2021

Awards

Congratulations to Tencent Music Entertainment, Enoulite, Beijing FANUC and our Asia team, winners at Transform Awards Asia, including Best Visual Identity.

14 January 2021

Insights

Ross Clugston, ECD North America, explains in Media Post why Salesforce’s decision to purchase Slack could take the start-up tech company from ’enfant terrible’ to playing in the big leagues.

7 January 2021

Insights

Our top tips for creating a useful and credible climate disclosure.

4 January 2021

Awards

Marta Swannie and Katherina Tudball take their seats at Eurobest and The Loeries as Jury Presidents.

2 December 2020

News

Design Bridge and Partners designers from around the world create a colouring book for girls from disadvantaged backgrounds.

13 November 2020

News

Marta Swannie, Creative Partner, talks to the BBC ahead of the launch of the PlayStation 5 and Xbox Series X/S, as the gaming world gears up for the battle of the consoles.

11 November 2020

News

As America faces a moment of reckoning, corporate brands are being put under the microscope like never before, write Nora Bradshaw and Ross Clugston in Campaign.

5 November 2020

Insights

Jennifer Volmer, Co-Head of Strategy, New York, explains in Media Post why Google ditching the Gmail envelope is a win for visual and UX design.

21 October 2020

Insights

Benedict Gordon, CEO Asia, believes global businesses can learn a lot from how Asian tech leaders are using imagination and instinct to navigate through the pandemic.

1 October 2020

Awards

Congratulations to Shangri-La, Callaly and our teams, awarded Silver and Bronze at Creativepool.

19 September 2020

Insights

Zoom has stolen a march on its rivals during the pandemic. Jim Prior, Global CEO, tells us why.

18 September 2020

Insights

With the rise of platforms like Facebook, WeChat, Apple and Amazon, UK Chairman Iain Ellwood, explores in City A.M. why tech brands need to embrace ethics to build brand trust.

8 September 2020

Insights

Senior Creative Director, Marta Swannie, gives us the 3 biggest lessons brands can learn from the PlayStation vs Xbox console wars.

3 September 2020

News

Our London team is proud to partner with Black Girl Gamers to create an identity for the brand's inaugural Online Summit in partnership with Twitch and Design Bridge and Partners.

7 August 2020

Insights

Annual reports are no longer just financial documents of record. But what is the best channel to clearly deliver that information?

27 July 2020

News

We spoke to Jo Hand, Co-founder of Giki Zero and sustainability advocate, to share useful advice about how to reduce our environmental impact.

24 July 2020

Awards

Design Bridge and Partners tops the agency leadership with a Grand Prix win for our work with Guinness.

26 June 2020

Insights

After the near-global lockdown, Chief Creative Officer, Greg Quinton, looks at the future of mobility and why there is a quiet travel revolution under way.

24 June 2020

News

Grow your brand by reaching 2.7bn gamers and esports fans.

12 June 2020

Awards

London Symphony Orchestra sweeps up the Grand prize for Best Brand Design at New York Festivals, following a Pencil trophy at D&AD, the UK’s top creative awards ceremony.

20 May 2020

Awards

Design Bridge and Partners wins Studio of the Year title in the Dieline Awards 2020.

20 May 2020

Insights

Jim Prior, Global CEO, writes in Forbes on why it’s important for business leaders to focus on the here and now.

11 May 2020

Insights

What is ESEF and what does it really mean for the future of reporting?

6 May 2020

Insights

Jake Myhre writes in Quartz about how esports can thrive during coronavirus.

30 April 2020

Insights

Cecylia Grendowicz writes in The Drum on the dangers of generic content for luxury travel brands.

13 February 2020

Awards

The disruptive, sustainable design for innovative D2C period product subscription brand, Callaly, wins Packaging – 3D award.

30 January 2020

Insights

It’s long been touted in entrepreneurial circles that failure is a precursor to progress.

24 January 2020

Awards

Eyes and Ears Award wins for BBC Two, London Symphony Orchestra and ESL.

19 November 2019

News

Jim Prior writes in Fast Company on why brand matters to channels and streaming platforms.

6 November 2019

Awards

Honoured to be voted number one in the UK Studio Rankings by Computer Arts.

4 November 2019

Insights

Tom Robinson, Global Chief Strategy Officer, writes about how corporate brands can create emotional connections.

8 October 2019

Insights

Why the existential crisis in politics is about brands not policy.

14 June 2019

Insights

Successful brands are driven by passion, but rooted in society.

10 April 2019

Insights

What lessons can we learn from past predictions of the future?

31 January 2019

Insights

Jim Prior writes in Forbes on why the real value of culture is to drive strategic advantage.

11 January 2019

Insights

What does TCFD actually mean, and how does it impact your next Annual Report?

18 November 2018

Insights

The UK CGC has added momentum to calls for companies to report on this area.

5 October 2018

Insights

Prioritising creativity and societal value will lead to organic brand growth.

11 May 2018

Insights

When joining five remarkable creative cultures into one company, it’s good to reflect on the qualities that make companies creative.

26 April 2018

Insights

In a world that’s increasingly data driven, semiotics – or the study of signs and symbols – is often dismissed as too subjective.

18 April 2018

Insights

International Women’s Day is a time to reflect on the progress made and celebrating the bold, tenacious and inspiring women that build our communities.

23 March 2018

Insights

A starting point for how brands can use their employees to speak on their behalf.

23 March 2018

Insights

Feeling inspired is more powerful, for truly creative people, than any other sort of authority.

28 September 2017

Insights

Boredom, neuroscience, liquid modernity and cause marketing converge in the South of France.

11 July 2017

Insights

The early web was text-heavy and monotonous; now, we see smiling faces everywhere.

10 July 2017

News

To support British Pride, we partnered with Smirnoff to celebrate love in all its shapes and forms.

7 June 2017

Insights

You’d love your company to be more like a trailblazing, volatile-economy-defying brand. Of course you would.

29 March 2017

Insights

A clear brand proposition is the place to start.

1 December 2016

News

London-based journalist and photographer, Matt Hussey, shares his Portrait Project 365, combining photography with storytelling.

7 September 2016

Insights

Get it right and build a connection, but get it wrong and you’ll bomb.

26 July 2016