News
Making every moment matter. Cancer Research UK reveals refreshed brand identity created by Design Bridge and Partners
The refreshed brand reflects the positive impact the charity's work is having on the lives of people affected by cancer.
11 September 2023
Events
Design a Continuous Future
Our Shanghai team share insights from the recent panel event about how to establish a meaningful connection between brand building and sustainable through the power of design.
7 September 2023
Shortlist announced for a new Timepiece for the Railway Competition
Design Bridge and Partners is shortlisted in the RIBA design competition, in partnership with Network Rail and the Design Museum, for a timepiece to be used across the British rail network.
31 August 2023
Insights
Why creatives should embrace the text-to-image creative revolution
Phil Wilkinson, Digital Delivery Director, explains why AI creates new ways of working by augmenting the creative process, not replacing it. With well-crafted prompts and rounds of refinements, text-to-image tools can empower creativity.
24 August 2023
Design a continuous future
Our Shanghai team recently hosted a panel discussion with industry experts, to explore how taking a fresh approach to design can build credible, impactful connections between sustainability and brand.
Laphroaig unveils packaging redesign by Design Bridge and Partners
The new packaging design celebrates the iconic Islay distillery’s heritage and supports its long-term sustainability goals.
23 August 2023
A Q&A with Hannah Duley, Managing Director Hong Kong
Hannah Duley sits down with Branding In Asia to discuss twenty years living in Hong Kong, her role as global client lead for HSBC, her take on the continuing growth of Generative AI, and more.
22 August 2023
Cracking Hong Kong – key ingredients to brand success in a land of contrasts
Hong Kong is a region that takes pride in its unique personality and surprising juxtapositions. Cecylia Grendowicz explains that brands need to embrace them if they want to resonate with the Hong Kong consumer.
9 August 2023
Connecting brand and sustainability
As pressure mounts for the private sector to lead the way in sustainability, we share advice on how brands can connect the sustainability and marketing functions, helping businesses build brand equity and credibility through sustainability.
7 August 2023
Dear Celebrities, please stop launching brands. Like seriously, please stop
Lily Thaler writes, whilst it’s not every celebrity’s job to create societal value by inspiring meaningful change, it is every brand’s responsibility to do exactly that.
3 August 2023
Amsterdam Pride #Youareincluded
Celebrating Amsterdam Pride for the 26th time by embracing inclusivity. When our voices unite, they resonate louder, making the world more vibrant and imaginative.
A rebrand has power: will Musk make the most of it?
Claire Huxley, Strategy Director, writes that although some details of Twitter’s rebrand to “X” bear the hallmarks of Musk’s controversy, if executed correctly, this rebrand could have the potential to unlock the company’s future.
2 August 2023
Why limited editions have limitless possibilities for brands
Benedetta D’Arrigo explains that brands can use limited editions to catch attention in a fleeting moment. But the real value lies in the long-term relationships these products can create.
26 July 2023
HSBC banks top spot in Top 30 Strongest Brands in Hong Kong
HSBC takes the top spot in inaugural BrandZ Hong Kong Top 30 Brands Ranking, produced in partnership between Kantar and Design Bridge and Partners.
24 July 2023
Connecting sustainability and brand through design
Join us for a panel event to explore how design can turn your sustainability strategy into something truly inspiring.
21 July 2023
The Whitney Museum presents Refigured: A Virtual Conversation and Tour
Created in collaboration with Design Bridge and Partners to design and host its inaugural immersive art experience.
14 July 2023
Design your brand like a DJ
Shannen Song uses the musical landscape to draw lessons for brand marketers and designers. Brands need to be brave, bold and fearless to press play. Then watch the world dance along with you.
12 July 2023
What Makes an Iconic Brand in B2B?
Scott Lambert, shares five key principles for ‘iconic’ B2B brands to live and thrive by. From knowing the role you play in your customers lives, to delivering results whilst creating lasting brand value.
11 July 2023
Laphroaig launches new Francis Mallmann Limited Edition packaging design
The new design concept, created by Design Bridge and Partners’ London Studio, brings to life the latest edition of Laphroaig’s Taste Trailblazers initiative.
7 July 2023
Most Valuable Brands in Brazil
Design Bridge and Partners, WPP and TM20 announce annual study, based on data from WPP’s propriety tool, the Brand Asset Valuator.
30 June 2023
Go-Ventures rebrands to Argor, created by Design Bridge and Partners
The new brand identity reinforces the firm’s independence and growth capabilities.
27 June 2023
Design Bridge and Partners creates visual dreamscape for China Duty Free Haikou
The refreshed brand identity, inspired by Peter Pan’s Neverland, continues to build upon the brand’s distinctive dreamlike presence.
26 June 2023
Insights from a Cannes Lions Jury member 2023
Vinia Zottnick shares some of her insights and learnings as a Design Lions judge, highlighting the importance of an open and transparent dialogue about creativity as the real value of competitions.
Top 30 Strongest Brands in Hong Kong announced
The inaugural report, produced in partnership between Kantar and Design Bridge and Partners, demonstrates the power of data and design.
20 June 2023
Awards
Basil Hayden wins Dieline Effectiveness Award
Congratulations to Basil Hayden and our teams, winners of the Dieline Effectiveness Award.
14 June 2023
It’s a Gamer’s World at Cannes Lions
Design Bridge and Partners hosts a talk with Rodrigo Samwell, CCO of ESL FACEIT Group, at the WPP Beach at Cannes Lions about how to grow your brand with 3bn gamers globally.
5 June 2023
Iberdrola unveils refreshed brand identity
Created by our Madrid team, the new identity positions the brand as a trailblazer in decarbonisation and people’s well-being.
2 June 2023
Aston Martin and Design Bridge and Partners win D&AD Yellow Pencil
Congratulations to Aston Martin and our teams, awarded a D&AD Yellow Pencil for its brand and creative platform ‘Intensity.Driven.’
31 May 2023
Five Pencils at D&AD Awards 2023
Congratulations to Aston Martin, Frango Assado, Gigi’s Gelato, the London Symphony Orchestra and our teams, winners of a Yellow Pencil, two Graphite Pencils and two Wood Pencils at D&AD Awards.
26 May 2023
Disney vs. DeSantis reveals “wholesome” truths about brand purpose
Jim Prior, Global Chair, writes in Campaign US on what marketers can learn from Disney’s actions about what it really means to have a purpose and the difference between actions and words.
24 May 2023
How to design for the vast gaming universe
Featured in Creative Review, our recent panel at D&AD Festival focused on designing for the expansive gaming universe and striking a harmonious balance between micro-communities and mass appeal.
Why inclusive design should drive change for women of all ages
Rachel Darivoff writes in Muse by Clio that inclusive design has ushered in the next wave of female empowerment. And as we approach this next frontier of inclusivity, there’s an opportunity to demonstrate real brand allyship — now.
23 May 2023
Creative Review Annual is out now
Congratulations to Shelter, Lexend, London Symphony Orchestra and our teams, Honourable Mention winners in this year's Creative Review Annual.
19 May 2023
Taikoo Li wins in Art Director’s Club New York
Congratulations to Taikoo Li, winner of two Bronze Cubes for Experiential Design and Interactive categories at ADC New York.
Why ChatGPT and AI can’t make world-changing, transformative work
Ross Clugston, Chief Creative Officer, North America, writes in Ad Age that transformative work is imbued with emotion that AI simply can't process right now.
10 May 2023
It’s a Gamer’s World at D&AD Festival
Design Bridge and Partners hosts a talk that focuses on the worlds that exist in and around video games and how creativity is the secret weapon needed for success.
4 May 2023
It’s a gamer’s world, so where do brands fit in?
Ben Thrasher, Strategy Director, explains in Campaign why gaming platforms offer plenty of opportunities to connect with diverse communities around the world.
3 May 2023
Are Western brands ready to reconnect with China’s Gen-Z?
Doris Wu, Senior Strategist, writes in Branding in Asia about the lucrative opportunity for Western brands to engage a young affluent generation bursting with influence and intent.
How dyslexia-friendly fonts are rewriting the book
Philipp Mühlebach joined Bonnie Shaver-Troup, founder of Lexend, in conversation with Creative Review about how design can help the world read.
2 May 2023
Redesigning QSRs in the era of automation
Evan Gettinger, explains in Media Post that applying new technologies to outdated customer experiences gives brands an opportunity to evolve their businesses and their categories in meaningful ways for their customers.
24 April 2023
Superunion and Design Bridge come together to launch Design Bridge and Partners, a revolutionary design partnership
Design Bridge and Partners is created with a vision to redefine the role of design for a new era.
20 April 2023
Agricola Dargenio launches Padre, celebrating familial bond
The new brand for Padre celebrates a daughter’s love for her father, and their connection to the land.
11 April 2023
Generative AI will change the world—but won’t put creative jobs at risk
Ross Clugston explains in Fast Company how the mind-bending new technology will function like an Industrial revolution for creativity, allowing brands to move faster and get better results.
The LSO celebrates the power of creative connection
The London Symphony Orchestra (LSO) celebrates the power of creative connection between musicians and their conductors with the new seasonal campaign, Strung Together.
14 March 2023
Tradition, bureaucracy, chocolate and the charisma of design
Jim Prior explains how the business of design is almost exclusively about the deployment of charismatic power. But design must too accept the co-existence of traditional and bureaucratic power, as Toblerone has just found out.
13 March 2023
What does equity mean to you?
We asked our people around the network, ’what does equity mean to you? And how can we use design to champion equitable experiences?’ Discover how we can all work to embrace equity for all.
9 March 2023
Celebrating International Women’s Day 2023
Our teams from around the network will come together to explore the power of designing tech solutions that embrace equity for all.
8 March 2023
The Start 2023
Our entry level programme is created to discover fresh talent from different backgrounds entering the creative industry.
6 March 2023
“AI Revolution” means design studios could look very different in three years
As AI begins to change the way designers work, Tom Gilbert, Executive Creative Director of Experience Design, writes in Design Week about its impact and how it will shape the future of design consultancies.
1 March 2023
How to do...Gaming & esports
Jake Myhre, Strategy Director, shares advice for brands getting into the world of gaming for the first time to engage with 3bn gamers globally, and importantly, how to do so successfully.
28 February 2023
Creative Revolutionaries: DreamHack
Shahin Zarrabi, Vice President of Strategy and Growth, DreamHack, talks to Jake Myhre, Design Bridge and Partners Strategy Director, about DreamHack’s revolutionary role in creating a world where the gaming community comes to life.
27 February 2023
It’s a Gamer’s World
Our London team hosted an event that brought together existing clients and new prospects to explore the opportunities available to brands in the world of gaming.
24 February 2023
Design Bridge and Partners Madrid hires Chema León as new Creative Lead
Chema will be responsible for bringing together creativity with experience in design to help drive growth for our clients in Spain and Latin America.
16 February 2023
JEN by Shangri-La’s new identity in the vibrant city of Shenzhen
The new identity for the luxury hotel brand from Shangri-La connects the world to the energy and dynamism of Asia’s leading cities.
8 February 2023
BBC unveils Eurovision Song Contest 2023 visual identity
Created by Design Bridge and Partners in partnership with Ukrainian agency, Starlight Creative, the new identity celebrates the power of music to bring people together.
31 January 2023
Inclusive gaming in 2023 and beyond
Siddharth Seth explains in The Drum that gaming brands must continue to push to create better products and experiences that represent and include the majority, not just the few.
30 January 2023
10 Great Album Covers
From Cardi B to Miles Davis and Madvillain, Ross Clugston, Chief Creative Officer Design Bridge and Partners North America, chooses 10 Great Album Covers.
27 January 2023
Happy Lunar New Year!
Happy New Year from Design Bridge and Partners. We wish you good fortune, and a year of far and wide reunions.
18 January 2023
The Year of the Rabbit
Across our group, we partnered with brands to celebrate Lunar New Year, a time for families to come together, feast and share good luck and wishes.
Why gaming must be more inclusive in 2023 and beyond
Siddharth Seth explains in The Drum why gaming brands must create cultures, spaces and experiences which are inclusive and inviting to all.
9 January 2023
NASA
We Rise Together.
15 December 2022
A New Immersive Platform
Taikoo Li’s new digital art space, The Temple, celebrates the brand’s cultural heritage and its reputation as a patron and collector of the arts.
14 December 2022
Singapore team launches new mural 2022
Located in the heart of the Singaporean district that is celebrated for its street art, we offered our studio exterior walls as a physical space for storytelling.
12 December 2022
Notpla wins The Earthshot Prize 2022
The revolutionary sustainable packaging startup is recognised for its outstanding contribution to build a world where nothing goes to waste.
11 December 2022
Creative Revolutionaries: Notpla
Pierre Paslier, Co-founder of Notpla, sits down with Senior Creative Director, Mark Wood, for a conversation about the revolutionary power of ideas to create positive, meaningful change.
10 December 2022
Design trends of 2022
We gathered opinions from our people across the group to learn more about their favourite design trends of 2022.
9 December 2022
A Year of Award-Winning Creativity
Here’s some of our highlights from Cannes Lions, Art Director’s Club New York, Fast Company’s World-Changing Ideas, to name just a few.
8 December 2022
A Year of Impact
During this festive season, we look back on this year to celebrate our partners who continue to create positive, meaningful change in their communities and society.
7 December 2022
Design for Difference
Lara Sharrock, Sustainability Director, and Mark Wood, Senior Creative Director, explain how design works at its best when considering difference and accessibility from the outset.
6 December 2022
How COP27 impacts your annual report
Following COP27, Alex Wilson, Senior Consultant, explains that as the race to net zero intensifies businesses must start planning for the future now or risk being left behind.
Five ways 2023 is set to change corporate reporting for good
A seismic shift is underway in corporate reporting. Discover the ways in which we think corporate communications is set to change for good.
5 December 2022
Corporate Reporting Success
It’s been a year of continued success for our clients and corporate reporting team. Demonstrating outstanding creativity and expertise in corporate communications.
1 December 2022
Blockchain by any other name
Why web3 needs a rebrand. Edward Pescetto explains in Shots how design and brand can bridge the gap between the esoteric inner circle of web3 and the broader public.
29 November 2022
Creative Revolutionaries: Bite Back 2030
Nicki Whiteman, Director of Communications at Bite Back 2030, talks to Holly Maguire about the power of Bite Back’s youth-led movement that’s fighting for every child’s right to health.
23 November 2022
Winners at Transform Awards Asia 2022
Congratulations to our clients and Singapore and Shanghai teams, winners of 14 awards at Transform Asia.
21 November 2022
Is Channel 4’s latest rebrand evidence of a televisual mid-life crisis?
Matt Boffey writes in The Drum that a single proposition is the most powerful way to establish the brand in people’s minds, and in the budgets of advertisers.
14 November 2022
Darth Vader and the Future of Creativity—Powered by AI
Mick McConnell, North America CEO explores how AI-powered technology is changing the very nature of human creativity, radically shortening the gap between an idea and reality.
11 November 2022
Nine Wins at Corporate & Financial Awards
Congratulations to AstraZeneca, Swiss Re, Legal & General, LSEG, WPP, IHG and our corporate reporting team, winners at the Corporate & Financial Awards.
9 November 2022
How Disney can create a magical ‘Disney Prime’ experience
Mick McConnell explains in Fast Company how the company’s core creative magic is the special sauce within which opportunities for effective brand extension live.
26 October 2022
Gold at Transform Awards North America 2022
Congratulations to our partners and New York team, winners of seven awards at Transform North America 2022.
A new brand for Chick-A-Boom
The new brand identity and non-binary mascot symbol, ‘Chickira’, celebrates inclusiveness and diversity of contemporary Thai society and is created to change the game in Thailand’s fast food market.
24 October 2022
SRF Sport and LSO win at Eyes & Ears Awards
Congratulations to SRF, LSO and our teams, winners at the Eyes & Ears Awards.
12 October 2022
Setting the world in motion with Jessica Tan
Meet Jessica Tan, Digital Creative Director, in conversation with digital media platform, Danamic.
11 October 2022
Design Bridge and Partners metaverse experience recognised at the Lovies
Design Bridge and Partners' Metaverse experience is recognised by the Lovie Awards, celebrating the best of the European Internet.
10 October 2022
Design Bridge and Partners helps Intel show the power of gaming for good
Intel Gaming World Relay 2022 encourages everyone, from pros to amateurs, to compete, stream and donate as part of a united gaming community.
7 October 2022
11 Wins at Brand Impact Awards
Congratulations to China Duty Free, Shelter, London Symphony Orchestra, Evri, HappyMess, SRF Sport, Intel and our teams, winners at this year's Brand Impact Awards.
3 October 2022
A collaboration with Pentawards
Our London team create a new transformational identity for the Pentawards festival and gala ceremony.
26 September 2022
Design Bridge and Partners wins seven Pentawards
Congratulations to our partners and teams, winners at Pentawards, celebrating the best in packaging design.
Design Bridge and Partners Madrid launches YOY
The new brand for a mobile banking app that doesn’t just talk about money, but about how to spend it.
22 September 2022
Happy Hour: Design Edition
Join us for a live online panel where a team of our designers give their best advice for students and recent graduates looking to break into the industry.
20 September 2022
Who will win the streaming wars?
Matt Boffey speaks to BBC News on TikTok’s appeal, Apple and Amazon’s strengths and weaknesses, and makes predictions on what's to come.
13 September 2022
Most Creative Company at Creative Circle 2022
Congratulations to our partners and teams, winners of 10 awards including Most Creative Design Company of the Year.
What Netflix Can Learn From Disney
Claire Huxley writes in Campaign that Netflix made the world fall in love with streaming, but can it make people fall in love with Netflix?
5 September 2022
Brands, BeReal and balancing authenticity
Mick McConnell writes in The Drum that BeReal needs to find a way to open its doors to brands while maintaining its ethos of authenticity.
26 August 2022
Design Bridge and Partners empowers clients through creative technology
As Design Bridge and Partners continues on a path of global growth, this new creative technology proposition enables clients to create new brand experiences.
18 August 2022
Inclusive gaming or game over?
Siddharth Seth, Senior Strategist, writes in City AM why Nintendo needs to become more inclusive to reverse its fortunes.
16 August 2022
Happy Mess
Celebrating the little moments of joy and the messy nature of creativity.
15 August 2022
Microsoft vs. Meta: Who’s got the upper hand in the metaverse?
As two front runners emerge, Siddharth Seth, Senior Strategists, makes his predictions in Fast Company on who will come out on top.
12 August 2022
Kit Us Out’s impact at the Commonwealth Games
The new brand identity by our London team celebrates the fundamental importance of sports kit, and the level playing field that Kit Us Out is working to create.
8 August 2022
Agency of the Year Awards 2022
Our Asia team take home Silver and Gold at this year’s AOTY Awards.
25 July 2022
What does the advent of sentient AI really mean for businesses?
Ed Pescetto, Technical Director, comments in DigiDay to warn of the “ELIZA effect” - the unconscious assumption that computer behaviours are analogous to human behaviours.
15 July 2022
Nantou City in Shenzhen unveils new brand identity
Design Bridge and Partners leads the brand refresh as the city looks to secure its position as a cultural landmark in the Greater Bay Area.
8 July 2022
WPP creates Design Bridge and Partners
Superunion and Design Bridge will merge to create a single, world-leading design company, launching in January 2023.
7 July 2022
Big plans, little trust: Why leaders need to get net zero reporting right
Mariam Mohiuddin, explains in CEO Today that it’s never been more important to report net zero strategies in a clear, transparent, and credible way.
4 July 2022
Serving up a lesson in simplicity
Jim Prior explains in CEO Today that it’s not enough to simply talk purposefully about what is right to do. Thought and imagination need to go into making the actions required easier to take.
1 July 2022
Cannes Lions Award-Winning Work: One Simple Change
Mark Wood shares five piece of award-winning work that show how a simple design change can have an important impact.
30 June 2022
Pathways to Net Zero
In our latest white paper we have identified five attributes for best-practice net zero reporting.
28 June 2022
Gold, Best in Show, Best Agency and more at FAB Awards
Congratulations to our teams, awarded Best Design Agency of the Year 2022.
16 June 2022
Three wins at International Spirits Challenge 2022
Congratulations to The Singleton, Basil Hayden and our teams, winners of two Silver and a Bronze.
13 June 2022
A new brand for Shangri-La
Design Bridge and Partners rebrands Shangri-La Group’s award-winning rewards programme and lifestyle platform, Shangri-La Circle.
6 June 2022
Hypergrowing pains
Tom Robinson explains why balancing growth with control will help Unicorns stay on track.
25 May 2022
Madrid Nuevo Norte
A new brand to mark one of Europe’s largest urban regeneration projects.
23 May 2022
Winners at ADC
Congratulations to Shelter, China Duty Free and Lexend, winners at ADC Annual Awards 2022.
19 May 2022
A partnership with Accumulate, The Art School for the Homeless
We partnered the program to offer mentorship sessions, providing high-level creative education and empowerment for people affected by homelessness.
17 May 2022
Enter the World of Gaming
Marta Swannie and Jake Myhre host a series of creative learning masterclasses with D&AD to help brands make the most of the gaming world.
15 May 2022
Could Netflix have stayed ad free?
Matt Boffey writes in The Drum why Netflix should have invested in its brand during the good times.
10 May 2022
World-Changing Ideas 2022
Congratulations to Phytorestore, Finalist at Fast Company’s World-Changing Ideas 2022.
4 May 2022
Streaming x Gaming Wars
Siddharth Seth says in The Drum that Netflix’s purchase of Next Games isn’t about winning in gaming, it’s about winning in entertainment itself.
21 April 2022
Surreal Island
China Duty Free International launches a new digital retail experience with a series of immersive animations, inspired by surrealist art.
20 April 2022
Beatles, brands and blockchain
Paola Demichelis says NFTs are no longer limited to just exhibiting traditional media like images or videos - or a digital replica of John Lennon’s guitar.
19 April 2022
36 Years of Type 2022
Inspired by 36 Days of Type, we celebrated 36 years of crafting brands as unique on the outside as they are on the inside.
12 April 2022
Randstad
Randstad appoints Design Bridge and Partners Amsterdam as its design partner.
11 April 2022
The End of Wall Street’s Honeymoon in the Metaverse?
Samuel Grinfeder says Roblox’s strategy to not chase buzzwords and cash-grab opportunities could help them win in the long run.
8 April 2022
The Purpose of Purpose
Christina Blache, Executive Strategy Director, Germany, explores the difference between brands standing for something vs. taking a stand.
6 April 2022
Greene King: Brand new beers, centuries in the making
The visual identity pays homage to the legends of British history, with a modern twist.
31 March 2022
Singapore team to create a new brand identity for CapitaSpring
The new icon in Singapore’s skyline, a 280-meter integrated development, will offer opportunities to work, live and play in a vertically connected environment.
26 March 2022
Design Bridge and Partners collaborates with Miller Lite to celebrate fans of NFL
The limited-edition packaging celebrates Miller Lite’s sponsorship of select teams within the NFL.
36 Days of Type
For this annual challenge, we teamed up with KinderCare, America’s leading early education provider, to reimagine these familiar symbols from the perspective of children.
8 March 2022
Breaking the Bias over breakfast
Marking International Women’s Day 2022, by celebrating the women across our network.
4 March 2022
Tuning out the noise
Justine Dixon shares thoughts on how to avoid reporting fatigue in the age of ESG.
3 March 2022
Colgate Recyclable Toothpaste by our New York team
We partnered with Colgate to design limited-edition graphics for its breakthrough recyclable tubes, helping to reduce plastic waste and make toothpaste tubes part of the circular economy.
Could Microsoft, Marriott or even Goop be a buyer for Peloton?
Nora Bradshaw explores in The Drum the best brands to get Peloton back on the road.
2 March 2022
Mandatory TCFD Disclosure - where to start?
Mariam Mohiuddin explains what makes TCFD disclosure within the annual report a success.
23 February 2022
MyRepublic
The new logo, created by our Asia team, marks MyRepublic’s transformation from challenger brand to industry leader.
21 February 2022
Unforgettable Ideas: Cannes Lions Decoded
Stuart Radford, ECD, and Katherina Tudball, Creative Director, share their top tips to creating unforgettable work.
18 February 2022
M is for Mediocrity
Adam Sefton explains why Facebook’s rebrand to Meta reveals the mediocrity of the social media platform.
31 January 2022
Wishing you good fortune and a happy, healthy start to the New Year.
28 January 2022
Facebook Rebrand: A Brave New World?
Adam Sefton asks if Facebook’s rebrand is just a corporate mask to hide behind.
Success at the Strategic Comms Awards
Congratulations to IHG, Legal & General and our corporate reporting team.
27 January 2022
Design Bridge and Partners judges at D&AD
Design Bridge and Partners' Miho Aishima and Eva Bashford-Harrison join D&AD Jury for Type Design and Writing for Design.
D&AD New Blood | Black Girl Gamers
We partner with D&AD and Black Girl Gamers, inviting emerging creatives to respond to briefs for this year's New Blood Awards.
New Year’s Revolution
What creative ideas have you seen that you think will spark a revolution in 2022?
24 January 2022
SRF Sport: Feel Closer
The new brand for SRF Sport brings viewers closer to the sporting action.
20 January 2022
What’s the Meta with you?
Tom Robinson, Global Chief Strategy Officer, explores the significance of rebranding as a moment of change.
17 January 2022
TikTok’s game-changing algorithm
Mick McConnell says TikTok’s algorithm offers potential for brands to leverage their qualities and drive innovation.
15 January 2022
Best In Class
Best In Class programme create new brand for Robinson Family Foods celebrating the power of food.
14 January 2022
Design Bridge and Partners enters the next stage of growth
Design Bridge and Partners enters the next stage of growth, following two new studio openings.
8 December 2021
Brand Experience Agency of the Year 2021
Congratulations to our clients and our team.
Spotify’s mess and a lesson on long-term brand thinking
When does an app become more than an app? When it starts thinking about its brand. Claire Huxley explains.
29 November 2021
In the metaverse, brand building knows no limits
Cecylia Grendowicz offers advice in Campaign Asia for brands to get involved in the metaverse.
25 November 2021
Microsoft’s climb back to the top of the tech industry
Mick McConnell explains why Microsoft is reaping the rewards of a brand strategy 20 years in the making.
24 November 2021
17 Wins at Transform Awards Asia
Congratulations to DiscoveryPlus, EZ-Link, Julie’s, MyRepublic, Ringan, WTT, NUS Giving and our Asia teams.
23 November 2021
D&AD Shift | Google x Design Bridge and Partners
Design Bridge and Partners partners with D&AD Shift, providing opportunities for emerging creatives without a university-level degree.
15 November 2021
Design Bridge and Partners Madrid launches university Brand Masters course
Design Bridge and Partners launches Brand Masters course, in partnership with the University Complutense de Madrid.
8 November 2021
Enter Player Brand
Adam Sefton writes that brands in the metaverse need to be self-aware, authentic and imaginative in how they express themselves in ways that connect with people.
5 November 2021
The new brand for RHS
The new identity captures ’the limitless wonder of growth’ and raises awareness of the work of the world's leading gardening charity.
31 October 2021
Etos: A Rainbow of Health
A new identity for Etos’ brand of health supplements and vitamins, by our Amsterdam team.
19 October 2021
Shelter Raise Your Run
Our London team raises money for Shelter Raise Your Run campaign.
11 October 2021
Riot Games
Design Bridge and Partners collaborates with Riot Games to celebrate 10th “Annie-versary” of League of Legends China.
15 September 2021
Sunless
A brand for every skin with a story to tell.
Nantou City appoints Design Bridge and Partners for brand transformation
Design Bridge and Partners China wins the work for the creative brand transformation of Nantou City, Shenzhen.
3 September 2021
Greg Quinton is The Loeries Jury President
Greg Quinton, Chief Creative Officer, is announced as Jury President at The Loeries 2021.
11 August 2021
Zoom to the future
Adam Sefton explains why Zoom’s purchase of Five9 is an intriguing glimpse into a unique and different future for the video conferencing giant.
2 August 2021
Level Up
Samuel Grinfeder comments in The Drum how Nintendo is evolving its brand to embrace new platforms and experiences.
16 July 2021
Annual Reports for Private Companies
Understanding why creating a meaningful annual report can be beneficial to private companies.
11 July 2021
Success for Legal & General
Congratulations to Legal & General who took home Bronze at this year’s Digital Impact Awards.
8 July 2021
Lessons from tech giants’ gaming missteps
Samuel Grinfeder on why tech giants need to approach games like any other form of creative expression, and provide a platform for creativity to thrive.
30 June 2021
Amazon’s Lesson in Underestimating Employees
Nora Bradshaw explains in AdWeek why employees are a crucial marketing channel.
Notpla wins Cannes’ Grand Prix
Congratulations to Notpla and our team, winners of Cannes Lions’ prestigious Grand Prix in Design.
21 June 2021
Rising to the challenge
Understanding why sustainability is so difficult for brands is key to addressing the problem.
20 June 2021
Don’t feed the Unicorns
As Cameo reaches unicorn status, Ross Clugston explains why Cameo will need a brand story that stands out and puts its employees first.
27 May 2021
World-changing Ideas
Congratulations to Tabfund, Notpla and our teams, winners at FastCo Awards.
13 May 2021
Smart, Down to Earth People
MyRepublic has a new brand, created by our Singapore team.
6 May 2021
Growing Unicorns with Ambrish Chaudhry
Ambrish talks working with South East Asia unicorns, the importance of being brave and why authenticity and humility trump brand purpose.
19 April 2021
Star-studded judging panel at D&AD Awards
Design Bridge and Partners' Katherina Tudball, Miho Aishima and Reuben Alghali all join the D&AD 2021 Juries.
13 April 2021
Microsoft x Discord: A huge bet on gaming
Erik Brattested writes that Microsoft will need to protect what makes Discord valuable and learn from past mistakes, to secure a place in the future of the gaming industry.
30 March 2021
Women Bite Back
Youth activists Christina Adane and Tasha Mhakayakora from Bite Back 2030 join us to celebrate International Women’s Day.
11 March 2021
Electric vehicles and the future of the car industry
Jim Prior, Global CEO, explains why electric cars will lead to a design transformation, presenting a rare opportunity to reimagine the very idea of a car, creating a new type of vehicle entirely.
Marta talks Pokemon with the BBC
As Pokemon celebrates its 25th anniversary, Marta Swannie, Senior Creative Director, talks to the BBC about the classic brand’s enduring appeal and why its success has lasted so long.
10 March 2021
Brands aren’t made, they’re born
Adam Sefton, Digital Strategy Director, writes in The Drum why authenticity and being an outsider to mainstream brands has been the secret to Bitcoin’s success, and proves you don’t always need polish to succeed.
24 February 2021
Transform Awards Asia Success
Congratulations to Tencent Music Entertainment, Enoulite, Beijing FANUC and our Asia team, winners at Transform Awards Asia, including Best Visual Identity.
14 January 2021
An end to Slacker culture?
Ross Clugston, ECD North America, explains in Media Post why Salesforce’s decision to purchase Slack could take the start-up tech company from ’enfant terrible’ to playing in the big leagues.
7 January 2021
A Beginner’s Guide to TCFD (Part II)
Our top tips for creating a useful and credible climate disclosure.
4 January 2021
A Tale of Two Presidents
Marta Swannie and Katherina Tudball take their seats at Eurobest and The Loeries as Jury Presidents.
2 December 2020
When does a rainbow become an Amazebow?
Design Bridge and Partners designers from around the world create a colouring book for girls from disadvantaged backgrounds.
13 November 2020
Who will win the console wars?
Marta Swannie, Creative Partner, talks to the BBC ahead of the launch of the PlayStation 5 and Xbox Series X/S, as the gaming world gears up for the battle of the consoles.
11 November 2020
Corporate brands’ moment of reckoning
As America faces a moment of reckoning, corporate brands are being put under the microscope like never before, write Nora Bradshaw and Ross Clugston in Campaign.
5 November 2020
Farewell to the Gmail envelope
Jennifer Volmer, Co-Head of Strategy, New York, explains in Media Post why Google ditching the Gmail envelope is a win for visual and UX design.
21 October 2020
Lessons from three agile, tech-based Asian businesses
Benedict Gordon, CEO Asia, believes global businesses can learn a lot from how Asian tech leaders are using imagination and instinct to navigate through the pandemic.
1 October 2020
Design Bridge and Partners wins Creativepool Annual
Congratulations to Shangri-La, Callaly and our teams, awarded Silver and Bronze at Creativepool.
19 September 2020
Zoom ahead or Slack back
Zoom has stolen a march on its rivals during the pandemic. Jim Prior, Global CEO, tells us why.
18 September 2020
Social Dilemmas of Tech Brands
With the rise of platforms like Facebook, WeChat, Apple and Amazon, UK Chairman Iain Ellwood, explores in City A.M. why tech brands need to embrace ethics to build brand trust.
8 September 2020
Console wars
Senior Creative Director, Marta Swannie, gives us the 3 biggest lessons brands can learn from the PlayStation vs Xbox console wars.
3 September 2020
Black Girl Gamers x Design Bridge and Partners
Our London team is proud to partner with Black Girl Gamers to create an identity for the brand's inaugural Online Summit in partnership with Twitch and Design Bridge and Partners.
7 August 2020
Print isn’t dead
Annual reports are no longer just financial documents of record. But what is the best channel to clearly deliver that information?
27 July 2020
Plastic free July with Jo Hand of Giki
We spoke to Jo Hand, Co-founder of Giki Zero and sustainability advocate, to share useful advice about how to reduce our environmental impact.
24 July 2020
Grand Prix winners at DBA Design Effectiveness Awards 2020
Design Bridge and Partners tops the agency leadership with a Grand Prix win for our work with Guinness.
26 June 2020
The Road Ahead
After the near-global lockdown, Chief Creative Officer, Greg Quinton, looks at the future of mobility and why there is a quiet travel revolution under way.
24 June 2020
Reach the Unreachables
Grow your brand by reaching 2.7bn gamers and esports fans.
12 June 2020
LSO wins Grand
London Symphony Orchestra sweeps up the Grand prize for Best Brand Design at New York Festivals, following a Pencil trophy at D&AD, the UK’s top creative awards ceremony.
20 May 2020
Studio of the Year
Design Bridge and Partners wins Studio of the Year title in the Dieline Awards 2020.
Focus on the here and now
Jim Prior, Global CEO, writes in Forbes on why it’s important for business leaders to focus on the here and now.
11 May 2020
ESEF on a Page
What is ESEF and what does it really mean for the future of reporting?
6 May 2020
The Borderless Nature of Gaming
Jake Myhre writes in Quartz about how esports can thrive during coronavirus.
30 April 2020
How to be different
Cecylia Grendowicz writes in The Drum on the dangers of generic content for luxury travel brands.
13 February 2020
Callaly wins at Design Week Awards 2020
The disruptive, sustainable design for innovative D2C period product subscription brand, Callaly, wins Packaging – 3D award.
30 January 2020
Building brand trust
It’s long been touted in entrepreneurial circles that failure is a precursor to progress.
24 January 2020
Six Eyes and Ears
Eyes and Ears Award wins for BBC Two, London Symphony Orchestra and ESL.
19 November 2019
Streaming wars
Jim Prior writes in Fast Company on why brand matters to channels and streaming platforms.
6 November 2019
Hottest Design Agency in the UK
Honoured to be voted number one in the UK Studio Rankings by Computer Arts.
4 November 2019
The Heart of Branding
Tom Robinson, Global Chief Strategy Officer, writes about how corporate brands can create emotional connections.
8 October 2019
Politics is about brands not policy
Why the existential crisis in politics is about brands not policy.
14 June 2019
Great brands are built on broad foundations
Successful brands are driven by passion, but rooted in society.
10 April 2019
Blade Runner
What lessons can we learn from past predictions of the future?
31 January 2019
Culture ate Strategy for Breakfast
Jim Prior writes in Forbes on why the real value of culture is to drive strategic advantage.
11 January 2019
A Beginner’s Guide to TCFD
What does TCFD actually mean, and how does it impact your next Annual Report?
18 November 2018
Culture: Why it matters to investors
The UK CGC has added momentum to calls for companies to report on this area.
5 October 2018
To build a strong brand, give something back
Prioritising creativity and societal value will lead to organic brand growth.
11 May 2018
The ten behaviours of creative companies
When joining five remarkable creative cultures into one company, it’s good to reflect on the qualities that make companies creative.
26 April 2018
The power of symbols
In a world that’s increasingly data driven, semiotics – or the study of signs and symbols – is often dismissed as too subjective.
18 April 2018
Diversity from the bottom up and the top down
International Women’s Day is a time to reflect on the progress made and celebrating the bold, tenacious and inspiring women that build our communities.
23 March 2018
One story, many voices
A starting point for how brands can use their employees to speak on their behalf.
Creative leadership
Feeling inspired is more powerful, for truly creative people, than any other sort of authority.
28 September 2017
Top trends from Cannes Lions 2017
Boredom, neuroscience, liquid modernity and cause marketing converge in the South of France.
11 July 2017
The dark side of friendly design
The early web was text-heavy and monotonous; now, we see smiling faces everywhere.
10 July 2017
Introducing Smirnoff Choose Love – A collaboration with Rob Bailey
To support British Pride, we partnered with Smirnoff to celebrate love in all its shapes and forms.
7 June 2017
To be like Apple you must change at the core
You’d love your company to be more like a trailblazing, volatile-economy-defying brand. Of course you would.
29 March 2017
Build your brand to build your business
A clear brand proposition is the place to start.
1 December 2016
Photography Storytelling Portrait Project 365
London-based journalist and photographer, Matt Hussey, shares his Portrait Project 365, combining photography with storytelling.
7 September 2016
The secret to using humour in business
Get it right and build a connection, but get it wrong and you’ll bomb.
26 July 2016
